德邦物流企業(yè)營(yíng)銷(xiāo)理念與品牌提升策略創(chuàng)新

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1、浙江水利水電專(zhuān)科學(xué)校畢業(yè)論文德邦物流企業(yè)營(yíng)銷(xiāo)理念與品牌提升策略創(chuàng)新德邦物流企業(yè)營(yíng)銷(xiāo)理念與品牌提升策略創(chuàng)新摘要：現(xiàn)代經(jīng)濟(jì)迅猛發(fā)展，賣(mài)方市場(chǎng)已經(jīng)轉(zhuǎn)換為買(mǎi)方市場(chǎng)，物流企業(yè)之間的競(jìng)爭(zhēng)也異常激烈，營(yíng)銷(xiāo)的競(jìng)爭(zhēng)更是尤為明顯，所以傳統(tǒng)的營(yíng)銷(xiāo)理念已經(jīng)不能滿足現(xiàn)代物流企業(yè)發(fā)展的需要，營(yíng)銷(xiāo)理念也在原有基礎(chǔ)上得到了很大的補(bǔ)充，企業(yè)越來(lái)越需要尋求多元化的發(fā)展模式，新的理念也得到了很大的運(yùn)用。與此同時(shí)，也有更多的物流企業(yè)開(kāi)始走品牌路線，品牌的重視度也越來(lái)越強(qiáng)烈。品牌提升，品牌忠誠(chéng)度已經(jīng)成為物流企業(yè)測(cè)量自身營(yíng)銷(xiāo)成功與否的標(biāo)志。本文通過(guò)講述德邦物流企業(yè)的營(yíng)銷(xiāo)現(xiàn)狀以及德邦物流

2、對(duì)品牌的認(rèn)知現(xiàn)狀，并且詳細(xì)論述了德邦物流營(yíng)銷(xiāo)方式欠妥的重要原因，最終提出自己對(duì)于德邦物流營(yíng)銷(xiāo)理念的創(chuàng)新和品牌提升等方面的見(jiàn)解。通過(guò)論述加深了我們對(duì)德邦物流營(yíng)銷(xiāo)和品牌的認(rèn)識(shí)，并針對(duì)一些營(yíng)銷(xiāo)經(jīng)營(yíng)中容易遇到的問(wèn)題進(jìn)行分析講解，從而提高了在營(yíng)銷(xiāo)理念創(chuàng)新和品牌提升中所能用到的策略和方法。然而由于學(xué)術(shù)水平還不能達(dá)到一定的高度，因此還會(huì)有一些未能發(fā)現(xiàn)和解決的問(wèn)題。但是，通過(guò)本文的論述和分析，可以把握住德邦物流營(yíng)銷(xiāo)和提升品牌的大致方向，從而能給一些物流企業(yè)提供經(jīng)營(yíng)活動(dòng)中所需要的一些方法和策略。關(guān)鍵詞:物流企業(yè)營(yíng)銷(xiāo)；品牌提升；德邦物流；創(chuàng)新；品牌忠誠(chéng)度32浙江

3、水利水電專(zhuān)科學(xué)校畢業(yè)論文德邦物流企業(yè)營(yíng)銷(xiāo)理念與品牌提升策略創(chuàng)新DepponExpressenterprisemarketingconceptandbrandpromotionstrategyinnovationAbstract:Therapiddevelopmentofmoderneconomy,hasbeenconvertedintoaseller'sbuyer'smarket,competitionamongenterprisesisintense,andmarketing,competitionisparticularlyclear,s

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