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1、：京工商大學(xué)碩士學(xué)位論文我國(guó)百貨企業(yè)競(jìng)爭(zhēng)力研究姓名：王山爭(zhēng)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)導(dǎo)教師：陳及20070601AbstratAfterthenewmillenniumyear,Giina'sdepartmentstoreindustryenteredthematurestageandtheperformancewasmadeoffierceindustrycompetitionandslowdeclinationinindustryprofits.Meanwhile,therapiddevelopmentofsuperm
2、arkets,professionalshops,discountstoresandconveniencestoresandinternetshoppinghadbroughtacertainimpacttothedepartmentstoreindustry-Inaddition,onDecember11，2004,China'sretailmarketisfullyopentoforeigninvestmeflts,foreignretailgiantsaccclcratedthepaceofexpansioninChina'
3、sretailmarketwiththeiradvantagesincludingbrand,capital,managementandtechnology,soChina'sdepartmentstoreindustryhadfacedachallenge.Theseshowthatimprovingthecompetitivenessofdepartmentstoreenterprisestoconsolidateandstrengthentheirpositionintheretailmarketisveryimportan
4、t.Thestudyofthisarticleisbasedonthe"enterprise'scompetitiveness",throughanalysisincludingthecurrentdevelopmentandtrendofChina'sdepartmentstoreindustry,sortouttherelevanttheoryoftheenterprise'scompetitiveness,combinedwiththecomparativeanalysisoftoday'sforeignandChina's
5、typicaldepartmentstoreenterprises,sumsupthemajorfactorsofthedepartmentstoreenterpriserscompetitiveness.Onthisbasis,fromthreeaspectsmakethestrategiesandmeasurestoenhancethecompetitivenessofChina'sdepartmentstoreenterprises.Basedontheaboveanalysis,inthelastpart,thisarti
6、cleattemptstobuildanindexsystemtoevaluatethecompetitivenessofthedepartmentstoreenterprisesandthroughanempiricalstudytotestifythefeasibilityoftheevaluationsystem.Theobjectiveistoprovideanevaluationmethodfordepartmentstoreenterprisesandtheoreticalworkers*Inshort,thestud
7、yonthecompetitivenessofthedepartmentstoreenterprisesisrare,andthereismorequalitativeanalysisandlackofquantitativeanalysis.Therefore,thisarticleattemptstocombinequalitativeanalysisandquantitativeanalysis,andfromtheviewof"enterprise'scompetitiveness"tomakethestudyonChin
8、a'sdepartmentstoreenterprises,inordertomakecertainenlightenmentfortheirevaluationandenhancingcompetitiveness.Keywords:depart
