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1、E龍網(wǎng)酒店網(wǎng)上預(yù)訂流程轉(zhuǎn)化率分析BiaNews--社區(qū)運(yùn)營(yíng)群：85210379番茄運(yùn)營(yíng)www.fqyy8.com酒店預(yù)訂流程轉(zhuǎn)化及頁(yè)面效率分析分析目的：分析線上-酒店預(yù)訂流程每步頁(yè)面的訪問(wèn)數(shù)流向和點(diǎn)擊行為,以及每步的轉(zhuǎn)化情況，盡而明晰與了解酒店預(yù)訂流程轉(zhuǎn)化及頁(yè)面效率現(xiàn)狀，尋找可能改進(jìn)的點(diǎn)分析點(diǎn)：預(yù)訂流程每一步頁(yè)面的訪問(wèn)數(shù)流向預(yù)訂流程每一步頁(yè)面的轉(zhuǎn)化預(yù)訂流程每一步頁(yè)面的頁(yè)面流向預(yù)訂流程每一步頁(yè)面的點(diǎn)擊分布2酒店預(yù)訂流程與轉(zhuǎn)化效率分析思路-漏斗模型酒店搜索列表Hotels-Search酒店詳細(xì)頁(yè)Hotels-Details預(yù)訂確認(rèn)頁(yè)Hotels-Confirm登陸/直接預(yù)訂Myelong-
2、Login訂單填寫(xiě)頁(yè)Hotels-Order訂單確認(rèn)頁(yè)Hotels-Ensure提交成功頁(yè)Hotels-Reserve3酒店預(yù)訂流程轉(zhuǎn)化及頁(yè)面效率分析-分析目錄預(yù)訂流程訪問(wèn)數(shù)流向與轉(zhuǎn)化率搜索頁(yè)詳細(xì)頁(yè)到預(yù)訂確認(rèn)的訪問(wèn)數(shù)流向與轉(zhuǎn)化預(yù)訂確認(rèn)到訂單提交的訪問(wèn)數(shù)流向與轉(zhuǎn)化直接預(yù)訂預(yù)訂過(guò)程頁(yè)面效率分析酒店列表頁(yè)面效率分析酒店詳細(xì)頁(yè)面效率分析酒店預(yù)訂確認(rèn)頁(yè)面效率分析酒店訂單頁(yè)面效率分析酒店訂單確認(rèn)頁(yè)面效率分析酒店訂單提交頁(yè)面效率分析總結(jié)與結(jié)論4酒店預(yù)訂過(guò)程中的訪問(wèn)數(shù)流向(搜索查詢-1)酒店搜索列表頁(yè)Hotels-SearchVisits:1,076,361酒店詳細(xì)頁(yè)Hotels-DetailsVi
3、sits:955,555酒店預(yù)訂確認(rèn)頁(yè)Hotels-ConfirmVisits:119,529EntryPageVisits:474,93344.12%立即退出:305,80728.41%ExitPageVisits:630,69258.59%Visits:42,3733.94%Visits:464,11943.12%EntryPageVisits:453,37647.45%ExitPageVisits:646,12667.62%立即退出:365,64938.27%Visits:64,4606.75%Visits:13,3251.39%35.45%53.93%11.15%EntryPa
4、geVisits:15,151.27%立即退出:3510.29%ExitPageVisits:19,41116.24%5酒店預(yù)訂過(guò)程中的訪問(wèn)數(shù)流向(搜索查詢-2)酒店搜索列表頁(yè)Hotels-SearchVisits:1,076,361酒店詳細(xì)頁(yè)Hotels-DetailsVisits:955,555酒店預(yù)訂確認(rèn)頁(yè)Hotels-ConfirmVisits:119,529EntryPageVisits:474,93344.12%立即退出:305,80728.41%ExitPageVisits:630,69258.59%Visits:42,3733.94%Visits:464,11943.1
5、2%EntryPageVisits:453,37647.45%ExitPageVisits:646,12667.62%立即退出:365,64938.27%Visits:64,4606.75%Visits:13,3251.39%35.45%53.93%11.15%EntryPageVisits:15,151.27%立即退出:3510.29%ExitPageVisits:19,41116.24%Visits:58,26048.7%Visits:62,56652.3%Visits:371,23838.9%6訪問(wèn)數(shù)到預(yù)訂確認(rèn)的轉(zhuǎn)化與建議從搜索列表、詳細(xì)頁(yè)、預(yù)訂確認(rèn)頁(yè)，用戶的訪問(wèn)路徑是復(fù)雜的，如
6、何優(yōu)化用戶訪問(wèn)路徑也是一個(gè)重要議題采取有效的方法和策略“增加”酒店搜索列表到酒店預(yù)訂確認(rèn)的訪問(wèn)數(shù)數(shù)量（OnlineMarketing)酒店搜索列表頁(yè)面應(yīng)提供可供決策的信息引導(dǎo)用戶直接進(jìn)入酒店預(yù)訂確認(rèn)頁(yè)面,提高這一路徑訪問(wèn)數(shù)進(jìn)入的比例。(UserExperience)從預(yù)訂確認(rèn)頁(yè)返回到搜索列表頁(yè)的訪問(wèn)數(shù)比例為52.3%,返回到詳細(xì)頁(yè)的比例為48.7%,返回比例偏大說(shuō)明了什么問(wèn)題?(用戶在比較?選擇?退出?)討論：如何計(jì)算到預(yù)定確認(rèn)的轉(zhuǎn)化率？7訪問(wèn)數(shù)到預(yù)訂確認(rèn)的轉(zhuǎn)化與建議討論：如何計(jì)算到預(yù)定確認(rèn)的轉(zhuǎn)化率？量8酒店預(yù)訂過(guò)程中的訪問(wèn)數(shù)流向(登錄-1)酒店預(yù)訂確認(rèn)頁(yè)Hotels-ConfirmV
7、isits:119,529登陸/直接預(yù)訂頁(yè)Myelong/LoginVisits:205,344酒店訂單填寫(xiě)頁(yè)Hotels-OrderVisits:41,460ExitPageVisits:19,41116.24%ExitPageVisits:4,54210.96%ExitPageVisits:20,3509.91%Visits:36,80330.79%Visits:28,77714.01%聯(lián)盟登陸頁(yè)Mytrip/LoginVisits:57,
