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1、***花香茉莉茶滿榕城——茉莉花茶網(wǎng)絡(luò)營銷參賽主題：網(wǎng)絡(luò)營銷與策劃主題賽參加團隊：**大學(xué)福如東海團隊指導(dǎo)老師：**團隊成員：********39**目錄一、項目簡介1.選題背景····························································32.茉莉花茶網(wǎng)絡(luò)營銷分析···············································42.1茉莉花茶網(wǎng)絡(luò)營銷分析市場SWOT································52.2網(wǎng)絡(luò)營銷的優(yōu)勢····················
2、····························52.3網(wǎng)絡(luò)營銷的劣勢················································6二、我國茉莉花茶市場分析1.茉莉花茶行業(yè)分析···················································62.現(xiàn)階段茉莉花茶市場形勢·············································73.茉莉花茶市場容量需求··············································84.未來市場預(yù)測及投資分
3、析·············································9三、**市茉莉花茶企業(yè)營銷現(xiàn)狀及問題分析1.**市茉莉花茶產(chǎn)業(yè)的優(yōu)勢··········································102.**市茉莉花茶企業(yè)營銷存在的問題·································103.**市茉莉花茶營銷對策··············································11四、茉莉花茶項目營銷方案1.**閩蜜香公司簡介······························
4、···················132.茉莉花茶市場STP39**分析··············································141.茉莉花茶市場4C分析···············································18五、茉莉花茶項目的網(wǎng)絡(luò)推廣策略1.總體策略······························································212.策略詮釋······················································
5、········213.品牌文化策略·························································224.網(wǎng)絡(luò)營銷實施·························································23六、財務(wù)分析1.股本結(jié)構(gòu)······························································282.資金來源與運用·······················································283.財務(wù)報表
6、·····························································294.投資回報·····························································305.潛力分析·····························································30七、項目風(fēng)險與控制1.政策風(fēng)險與對策·······················································312.市場風(fēng)險與對策·······
7、················································323.經(jīng)營風(fēng)險與對策·······················································3239**附錄一：茉莉花茶項目消費者問卷調(diào)查·································33附錄二：茉莉花茶消費者年齡結(jié)構(gòu)圖·····································36附錄三：茉莉花消費者常飲用的花茶產(chǎn)區(qū)結(jié)構(gòu)圖
