資源描述：
《The Cultural Differences in Advertisement Translation 英語(yǔ)專業(yè)畢業(yè)論文 商標(biāo)翻譯》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、TheCulturalDifferencesinAdvertisementTranslationAbstract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreandmorecommun
2、icationandoperationofcross-cultural,advertisementtranslationreflectthecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedifferencesinadvertise
3、menttranslation.Keywords:advertisingtranslation;culturedifference;language1.Introduction1.1BackgroundIntroductionWiththedevelopmentofoursocialistmarketeconomysinceChina’sadoptionofopen-uppolicy,advertisinghasbeendevelopingataspeednoonecouldhaveimagined.SinceCoco-colabecamethefirstAm
4、ericanproductavailableinChinain1979,foreignproductshavebeenfloodingintoChina.Withtherapiddevelopmentofinternationalbusinessintheworld,thereisagrowingneedforefficientinternationaladvertisingtranslationinorderthattheseproductscouldbeacceptedbyconsumerseasily.Internationaladvertisingtr
5、anslationisofgreatsignificanceininternationalizingofChina’senterpriseandopeningtheglobalmarketformade-in-Chinaproductsunderthecircumstanceofglobalizationofworldeconomy.Therefore,therehasbeenagreatmanyofscholarswhohavestudiedadvertisingtranslationfromvariousperspectives.Moreandmorebo
6、oksandarticlesaboutadvertisingtranslationhaveplayedanimportantroleinhowtopromotethesalesofcommoditiesabroad.However,thestudiesofadvertisingtranslationaregivenenoughattention.Therearetworeasonsthattheauthormakesadecisiontostudythetopic:ontheonehand,alongwiththefastdevelopmentoftheint
7、ernetandinformationcommunicationtechnology,theinternationaladvertisingwouldbepromotedtoanewstepandtheadvertisingtranslationwouldenjoyunprecedenteddevelopment.The-9-importanceofadvertisingtranslationtellsitsowntale:ontheotherhand,thestudyofadvertisingtranslationneedstobeimproved,fora
8、greatnumberofschola
