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1、TheCulturalDifferencesinAdvertisementTranslationContentsAbstract…………………………………………………………..4摘要………………………………………………………………41Introduction……………………………………………………51.1BackgroundIntroduction………………………………….51.2TheRelationshipamongLanguage,CultureandTranslation………………………………………………………..62TranslationofEnglishAdvertisem
2、ent………………………….92.1GeneralIntroductionofAdvertisement…………………….92.2BasicPurposesandGeneralPrinciplesofEnglishAdvertisementTranslationintoChinese…………………………………………..92.21BasicpurposesofEnglishadvertisementtranslationintoChinese…………………………………………………………….92.22Generalprinciplesofadvertisementtranslation……..
3、.102.3LinguisticCharacteristicsofEnglishAdvertisingsandRelevantTranslationTechniques……………………………………………..102.31LexicalcharacteristicsofEnglishadvertisements…….102.32SyntacticalcharacteristicsofEnglishadvertisement….12172.4CultureDifferencesinAdvertisingLanguage……………….132.41Theimplicitwayversusthedir
4、ectway………………..132.42Theimagerypatternversusabstractpattern…………....142.43Respectofauthorityversusrespectofself-performance…142.44Differencesocialhistorybackground…………………..153Conclusion…………………………………………………………15Bibliography………………………………………………………….1617TheCulturalDifferencesinAdvertisementTranslationAbst
5、ract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreandmorecommunicationandoperationofcross-cultural,advertisementtranslationreflect
6、thecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedifferencesinadvertisementtranslation.Keywords:advertisingtranslation;culturedifference;language摘要：廣告作為文
7、化的產物，可以更直接的展示語言和文化的關系。精彩的廣告語言有助于產品的推銷。與此同時，隨著經濟全球化的發(fā)展，跨文化的交流、合作日趨頻繁，廣告翻譯中存在的語言和文化的差異將影響著商業(yè)活動的發(fā)展。因此，譯者要充分利用目標文化知識，把句子后面所承載的思想、概念尤其是文化傳遞給消費者。本文就廣告翻譯中出現的文化差異現象進行了探究。關鍵詞：廣告翻譯；文化差異；語言171.Introduction1.1BackgroundIntro
