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1、ABSTRACTABSTRACTWiththeaccessiontotheWTOandChinesesignedthe"FrameworkConvention
ontobaccocontrol"andthecurrentdomesticslowdownineconomicgrowth,a
comprehensivebanontobaccoadvertising,smokinginpublicplaces,theprovisions
ofthecentraleightandotherfactors,thedevelopmentofthetobaccoindust
2、ryinthe
continueddeteriorationoftheenvironment,morestringenttobaccocontrol
environmentanddevelopmentisbecomingmoreandmoreseriousasthenewnormal
Chinathedevelopmentofthetobacco.Thetobaccoindustrycurrentdevelopment
situationcomparedwiththepasttenyearshaschangedturntheworldupsidedown
ch
3、anges,thecigarettemarketdemandhasbeenfromthepasttothesaturated
unsaturatedstatequickly,orevennegativegrowth.Themarketcompetitionhasbeen
fromthepast"growthexpansion"intothecurrent"extrusiontypecompetition",from
"commondevelopment"to"shift".Thesurvivalanddevelopmentofthecigarette
indu
4、strialenterpriseisweakinsuchasurvivalofthefittestcompetitionplatformand
cigarettebrandwillfaceamajortest.Thebrutalcompetitionwillacceleratethe
integrationofthecigarettebrand,whowillwinorAnewforcesuddenlyrises.in
competition,itmustbeinnovativeandmakesnapreformsinthecigarettebrand
con
5、structionandmarketingstrategyetc..Thispaperusestherelevanttheoriesofmarketing,brandmanagement,precision
marketing,usingtheSWOTanalysismethod,carriesontheanalysisandtheresearch
onthecurrentmarketsituationandcompetitivesituationofGTobaccoIndustrial
CompanyLimited,fromstrengtheningbusi
6、nesscooperation,strengthencustomer
relationshipmanagement,strengthentheconstructionofthenewterminal,cultivation
anddevelopment,theimplementationofprecisionmarketing,organization
constructionstrategyof"J"brandcigarettesinthespecificideasofthemarketing
strategyinGanzhou,soastorealizet
7、he"J"brandinGanzhoumarketAnewforce
suddenlyrises.andleapforwarddevelopment,andtheGanzhoumarkettocreate"J"
brandintheprovinceandthemodelofthemarket,atthesametime,alsohopeto
makesomethefeasibilityofthispapercangivereferencetothecigarettemarket
situationsimilartoindustrialenterprisesin
8、theregionalmarketma
