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1、目錄目錄摘要.........................................................................................................................IAbstract.................................................................................................................II第一章緒論...................
2、........................................................................................11.1研究背景和意義............................................................................................11.2研究對(duì)象............................................................................
3、............................21.3研究?jī)?nèi)容........................................................................................................31.4研究方法........................................................................................................4第二章相關(guān)文獻(xiàn)綜述.............
4、..............................................................................62.1競(jìng)爭(zhēng)戰(zhàn)略介紹..............................................................................................62.2PEST分析...................................................................................
5、................102.3行業(yè)盈利模式介紹....................................................................................12第三章互聯(lián)網(wǎng)視頻行業(yè)宏觀環(huán)境分析.............................................................173.1互聯(lián)網(wǎng)視頻行業(yè)宏觀環(huán)境分析................................................................1
6、73.2我國(guó)互聯(lián)網(wǎng)視頻行業(yè)發(fā)展現(xiàn)狀................................................................203.3互聯(lián)網(wǎng)視頻行業(yè)發(fā)展前景........................................................................233.4互聯(lián)網(wǎng)視頻行業(yè)競(jìng)爭(zhēng)格局........................................................................27第四章PPTV公司發(fā)展現(xiàn)狀和戰(zhàn)略
7、分析..........................................................294.1PPTV公司發(fā)展現(xiàn)狀分析..........................................................................294.1.1PPTV公司架構(gòu)與內(nèi)部運(yùn)營(yíng)分析........................................................294.1.2PPTV公司產(chǎn)品和內(nèi)容分析..........................
8、.....................................304.1.3PPTV公司用戶屬性分析...................
