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1、ContentsChapter1Introduction???????????????????????????????．ISectionIResearchBackground．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1SectionIIResearchSignificance．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．
2、．．．．．．．2SectionIIIResearchandMeans．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．4Chapter2RelativeTheories????????????????????????????．．5SectionIIntroductionofMarketingTheory．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．5SectionIIIntroductionofBrandMarketi
3、ng．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．5SectionIIIIntroductionofConsumerBehavior．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9SectionIVCharacteristicsofCigaretteBrandMarketing??????????lOChapter3MarketingEnvironmentAnalysisof‘TongSeries’Cigarette????
4、13SectionIExternalEnvironmentAnalysis?．?．?．?．???．．??．??．．??．???．??．13SectionIIInternalEnvironmentAnalysis．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．26SectionIIIConsumerAnalysisofDomesticHigh—classCigarettes??????29SectionIVCompetitionEnvironmentAnalys
5、isofDomesticHigh-classCigarettes．．．30Chapter4MarketingStatusandProblemsof‘TongSeries’．．．．．．．．．．．．．．．．．．．．．36SectionISWOTAnalysis?．．?．???．?????．??．．??．．?．??．?．???．???．?．36SectionIIProblemsinMarketing???．????．?．?．?．?．?．?．．???．??．??．??46Chapter5MarketingStrategyof‘TongSeries’?
6、????????????????．47SectionIBrandPositionStrategy．．．．．?．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．47SectionIIProductMarketingStrategy．．?．???．．??．?．?．．????．??．．．．．．??．?．．．50Chapter6ImplementationSuggestionsforMarketingof‘TongSeries’????58SectionIPer
7、sonalSelling??????????????????????????????58SectionIIAdjustmentandReformoforganizationalStructure??????????．．59SectionIIIRawMaterialPurchaseManagement?????????????61SectionIVProductResearchandDevelopment??????????????62Chapter7Conclusion．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．
8、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．65References．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．
