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1、ZiauddinSardarandBorinVanLoonEditedbyRichardAppignanesiICONBOOKSUKTOTEMBOOKSUSAThiseditionpublishedintheUKFirstpublishedintheUnitedStatesin1999byIconBooksLtd.,in1998byTotemBooksGrangeRoad,Duxford,Inquiriesto:POBox223,CambridgeCB24QFCanalStreetStation,email:icon@mi
2、stral.co.ukNewYork,NY10013www.iconbooks.co.ukIntheUnitedStates,DistributedintheUK,Europe,distributedtothetradebyCanada,SouthAfricaandAsiabytheNationalBookNetworkInc.,PenguinGroup:PenguinBooksLtd.,4720BostonWay,Lanham,27WrightsLane,LondonW85TZMaryland20706Thisediti
3、onpublishedinAustraliaLibraryofCongressCatalogin1999byAllen&UnwinPty.Ltd.,CardNumber:97-061441POBox8500,9AtchisonStreet,St.LeonardsNSW2065PreviouslypublishedintheUKandAustraliain1997underthetitleCulturalStudiesforBeginnersReprinted1998Textcopyright?1997ZiauddinSar
4、darIllustrationscopyright?1997BorinVanLoonTheauthorandartisthaveassertedtheirmoralrights.Originatingeditor:RichardAppignanesiNopartofthisbookmaybereproducedinanyform,orbyanymeans,withoutpriorpermissioninwritingfromthepublisher.PrintedandboundinAustraliabyMcPherson
5、'sPrintingGroup,VictoriaWhatIsCulturalStudies?CulturalstudiesisanexcitingCulturalstudieshasmadeitsand"hot"fieldofstudy.Ithaspresencefeltinacademicbecometherageamongstworkwithinthearts,theprogressivesofallsorts-humanities,thesocialnotleastbecausecultureassciencesan
6、devenscienceathemeortopicofstudyhasandtechnology.Itappearstoreplacedsocietyasthebeeverywhereandeveryonegeneralsubjectofinquiryseemstobetalkingaboutit.amongprogressives.Weknowwhatbusinessis.Andwhatmanagementis.3WhatisCulture?Theambiguityoftheconceptofcultureisnotor
7、ious.Someanthropologistsconsiderculturetobesocialbehaviour.Forothers,itisnotbehaviouratall,butanabstractionfrombehaviour.Tosome,stoneaxesandpottery,danceandmusic,fashionandstyleconstituteculture;whilenomaterialobjectcanbeculturetoothers.Oneoftheoldestdefinitionsof
8、culturewasgivenbytheBritishanthropologist,SirE.B.Tylor(1832-1917)intheopeninglinesofhisbook,PrimitiveCultures(1871):4Hereareafewmoreattemptstodefinecult
