資源描述：
《我國服裝營銷團(tuán)隊(duì)組織公民行為對(duì)團(tuán)隊(duì)績效影響研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、廣西大學(xué)碩士學(xué)位論文我國服裝營銷團(tuán)隊(duì)組織公民行為對(duì)團(tuán)隊(duì)績效影響研究姓名：張慧杰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：葉映20120628我國服裝銷售團(tuán)隊(duì)組織公民行為對(duì)團(tuán)隊(duì)績效影響研究摘要隨著服裝產(chǎn)品升級(jí)和品牌改造的不斷推進(jìn)，服裝銷售行業(yè)逐漸進(jìn)入高景氣發(fā)展階段，銷售團(tuán)隊(duì)的工作績效與企業(yè)未來發(fā)展息息相關(guān)，因而企業(yè)對(duì)影響銷售團(tuán)隊(duì)績效行為的關(guān)注度逐步升級(jí)。正向的組織公民行為是員工實(shí)現(xiàn)高績效的必要前提，對(duì)企業(yè)的發(fā)展意義重大，但目前服裝銷售行業(yè)往往把績效的關(guān)注點(diǎn)放在物質(zhì)激勵(lì)上，試圖通過單純的金錢刺激提高銷售人員的績效
2、，卻引發(fā)服裝銷售團(tuán)隊(duì)內(nèi)部成員的競爭，造成大量不必要的損耗，降低團(tuán)隊(duì)績效。因此，提高服裝銷售企業(yè)對(duì)銷售團(tuán)隊(duì)成員組織公民行為的關(guān)注度，加強(qiáng)團(tuán)隊(duì)成員的協(xié)助性、人際和諧及對(duì)組織的認(rèn)同，對(duì)于營造良好的團(tuán)隊(duì)氛圍，提高團(tuán)隊(duì)績效，起著重要的作用。本文以我國服裝銷售團(tuán)隊(duì)成員為研究對(duì)象，在對(duì)以往研究成果進(jìn)行深入分析和總結(jié)的基礎(chǔ)上，探索我國服裝銷售團(tuán)隊(duì)組織公民行為與團(tuán)隊(duì)績效的關(guān)系。通過訪談法、問卷調(diào)查法以及一系列數(shù)據(jù)分析方法，對(duì)我國服裝銷售團(tuán)隊(duì)組織公民行為與團(tuán)隊(duì)績效進(jìn)行量化研究，分析其現(xiàn)狀，找出目前服裝銷售團(tuán)隊(duì)組織公民行為及團(tuán)隊(duì)績
3、效當(dāng)中存在的問題。同時(shí)通過對(duì)數(shù)據(jù)進(jìn)行相關(guān)分析和回歸分析，尋找組織公民行為中與服裝銷售團(tuán)隊(duì)績效關(guān)聯(lián)性和影響較大的維度，針對(duì)現(xiàn)狀及關(guān)聯(lián)性提出具有建設(shè)性的提高團(tuán)隊(duì)績效的方法，以期為提升我國服裝銷售團(tuán)隊(duì)績效提供全新視角。關(guān)鍵詞：團(tuán)隊(duì)績效；組織公民行為；服裝行業(yè)OhinaCIothing8aIesteamorganizationaIcitizenshipbehavioronteamperformanceABSTRACTAlongwiththeclothingproductupgradesandthedevelopmen
4、tofthebrandtransformation，clothingsalesindustriesgraduallyintothehighboomstageofdevelopment，saIesteamworkDe南rmanceandbusinessfuturedeveIopmentarecloselyrelated，andtheenterprisetoaffectsalesteamperformancetheattentionof1behaviorgraduallyupgrade．Positiveorgan
5、izationalcitizenshipbehaviorisstafftorealizehighperformanceofthenecessarypremise。toenterprise’sdevelopmentisofgreatsignificance，buttheclothingsalesindustrytendstofocuSontheperformanceofthematerialincentive，tryingtoimprovethestimulusmoneysimplysalesstaffperf
6、ormance，butcauseclothingsalesteammembersoftheinternalcompetitionandcausedalotofunnecessaryloss。Ireducetheteamperformance．Thus，improvingclothingsalesenterprisesalesteammemberstheatte-Intionoforganizationalcitizenshipbehavior．strengthentheteammemberstoassists
7、ex，interpersonalIharmonyandorganizationaIculture，tocreateagoodatmosphereoftheteam，andincreaseteamperformance，playanimpcrtantrole．1nthispapertheclothingsalesteammembersastheresearch0bject，andintheIpastresearchresultsanalysis。summary,andonthebasisofexploringt
8、heclothingsalesteamorganizationcitizenshipbehavior，andtherelationshipbetweentheteamperformance．1Inthisinterview,questionnaire．a(chǎn)set．ofdataanalysismethod，oftheclothingsalesteamorganizationcitizenshipbeha
