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1、HowtoManageaSuccessfulBusinessinChina7479tp.indd112/17/099:36:23AMThispageintentionallyleftblankHowtoManageaSuccessfulBusinessinChinaJohanBj?rksténFounderoftheChinesePRAgencyEastweiRelationsAndersH?gglundFormerPresidentofSandvikChinaWorldScientificNEWJERSEY?L
2、ONDON?SINGAPORE?BEIJING?SHANGHAI?HONGKONG?TAIPEI?CHENNAI7479tp.indd212/17/099:36:25AMPublishedbyWorldScientificPublishingCo.Pte.Ltd.5TohTuckLink,Singapore596224USAoffice:27WarrenStreet,Suite401-402,Hackensack,NJ07601UKoffice:57SheltonStreet,CoventGarden,Londo
3、nWC2H9HEBritishLibraryCataloguing-in-PublicationDataAcataloguerecordforthisbookisavailablefromtheBritishLibrary.HOWTOMANAGEASUCCESSFULBUSINESSINCHINACopyright?2010byWorldScientificPublishingCo.Pte.Ltd.Allrightsreserved.Thisbook,orpartsthereof,maynotbereproduc
4、edinanyformorbyanymeans,electronicormechanical,includingphotocopying,recordingoranyinformationstorageandretrievalsystemnowknownortobeinvented,withoutwrittenpermissionfromthePublisher.Forphotocopyingofmaterialinthisvolume,pleasepayacopyingfeethroughtheCopyrigh
5、tClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,USA.Inthiscasepermissiontophotocopyisnotrequiredfromthepublisher.ISBN-13978-981-4287-82-1ISBN-10981-4287-82-2TypesetbyStallionPressEmail:enquiries@stallionpress.comPrintedinSingaporebyWorldScientificPrint
6、ers.Lixi-HowtoManageaSuccessfulBusiness.pmd13/8/2010,6:23PMb863_FM.qxd12/16/20094:46PMPagevFAAcknowledgementsWewouldliketothankallofourgoodfriendsandbusinesscol-leagueswhohavehelpedprovidefeedbackandinputtothemanuscript.Weareparticularlyindebtedto:ErnstBehren
7、s,JanineCoughlin,IanDuffy,PeterHumphrey,LarsG?ranJohansson,SeiichiKawasaki,FraserMendel,DanielaRiccardi,MichaelRicks,TomBehrensSorensen,MichaelTreschowandJ?ergWuttke.JohanBj?rkstén&AndersH?gglundDecember,2009vb863_FM.qxd12/16/20094:46PMPageviFAThispageintenti
8、onallyleftblankb863_FM.qxd12/16/20094:46PMPageviiFAContentsAcknowledgementsvPrefacebyJ?ergWuttkexiIntroductionWhyWeWroteThisBook11.UnderstandingandManagingChina-SpecificIssues22.ChinaHold
