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1、萬方數(shù)據(jù)Marykay(Chinese)improvedMicromessagemarketingstrategyAbstractInaneraofInternet,everybodybelievesthattheinfluenceofWechatandMicroblogistremendous,andthereareendlessbusinessopportunitiesintheInternet.Nowadays,thereareover800millionregisteredpersonalusersinChina,andmorethan30
2、0enterpriseshavejoinedthepublicplatformofWechat,morethan100ofwhichhavealreadyhadover1millionaudience.Meanwhile,therearenearly500millionregisteredusersinSinaMicroblog,including54milliondailyactiveusers.Andnearly100millionmessagesaresenteveryday.Atpresent,thereare4disadvantagesf
3、orpersonalusersandenterprisesthatusethepublicplatformofWechat:Firstly,theyarenotfamiliarwiththefunctionsofWechat.ManyenterprisesbegintousethepublicplatformofWechatandthepersonalWechat,butmostofthemcouldn’tmakefunuseofWechat.ThefunctionsofWechatsuchasthecustomreply,thecustommen
4、u,masstextingcouldn’tbeusedfully,whichleadstotheimpropermarketingstrategy.Secondly,someenterprisescouldn’tpromotetheirWeehateffectivelyeveniftheyhavegreatproducts.Lessfans,lessreputation.Thirdly,tosomeenterprises,poortechnicallevelonWechatleadstopoorWechatcommunication.Ifthose
5、enterprisescouldemploysomeexperiencedteamstosetupmicro-websitesandmicro.mallforthem,theproblemcouldbesolvedsuccessfully.Inaddition,theenterprisescouldn’tmakeprofitseffectively.AlltheenterprisesshouldsetupthepublicplatformofWechat,graspthepotentials,tradeandSOon.Bythismeans,asy
6、stematicbusinessmodecantakeshape,whichisanecessaryroadtoSuccessforalltheenterprises.Wemustgraspeverystepandwecouldn’tneglectanydetail.OnlyinthiswayCanwemakemoreachievements.Marykay(China)isacosmeticscompanywith51-yearhistory.HowtokeeppacewiththetimesandsetupitsownWechatplatfor
7、m,howtousetheplatformtolookforcustomersandmakesales,andhowtomakeWeehattheenterprisesthesalesplatform,IT萬方數(shù)據(jù)AbstraetarcthepointsofthepapenThepaperintroducesthehistoryofMarykay(China),itsexistingmarketingmodel,itsmarketingenvironment,itsWechatpublicaccount,itsWechatsubscriptiona
8、ccount,itsexistingproblemsaswellasthesolution.Bythestrategies