資源描述：
《玫琳凱（中國）化妝品公司微信營銷策略的改進》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、萬方數(shù)據(jù)Marykay(Chinese)improvedMicromessagemarketingstrategyAbstractInaneraofInternet，everybodybelievesthattheinfluenceofWechatandMicroblogistremendous，andthereareendlessbusinessopportunitiesintheInternet．Nowadays，thereareover800millionregisteredpersonalusersinChina，andmorethan30
2、0enterpriseshavejoinedthepublicplatformofWechat,morethan100ofwhichhavealreadyhadover1millionaudience．Meanwhile，therearenearly500millionregisteredusersinSinaMicroblog，including54milliondailyactiveusers．Andnearly100millionmessagesaresenteveryday．Atpresent,thereare4disadvantagesf
3、orpersonalusersandenterprisesthatusethepublicplatformofWechat：Firstly,theyarenotfamiliarwiththefunctionsofWechat．ManyenterprisesbegintousethepublicplatformofWechatandthepersonalWechat,butmostofthemcouldn’tmakefunuseofWechat．ThefunctionsofWechatsuchasthecustomreply,thecustommen
4、u，masstextingcouldn’tbeusedfully,whichleadstotheimpropermarketingstrategy．Secondly,someenterprisescouldn’tpromotetheirWeehateffectivelyeveniftheyhavegreatproducts．Lessfans，lessreputation．Thirdly,tosomeenterprises，poortechnicallevelonWechatleadstopoorWechatcommunication．Ifthose
5、enterprisescouldemploysomeexperiencedteamstosetupmicro-websitesandmicro．mallforthem，theproblemcouldbesolvedsuccessfully．Inaddition，theenterprisescouldn’tmakeprofitseffectively．AlltheenterprisesshouldsetupthepublicplatformofWechat，graspthepotentials，tradeandSOon．Bythismeans，asy
6、stematicbusinessmodecantakeshape，whichisanecessaryroadtoSuccessforalltheenterprises．Wemustgraspeverystepandwecouldn’tneglectanydetail．OnlyinthiswayCanwemakemoreachievements．Marykay(China)isacosmeticscompanywith51-yearhistory．HowtokeeppacewiththetimesandsetupitsownWechatplatfor
7、m，howtousetheplatformtolookforcustomersandmakesales，andhowtomakeWeehattheenterprisesthesalesplatform，IT萬方數(shù)據(jù)AbstraetarcthepointsofthepapenThepaperintroducesthehistoryofMarykay(China)，itsexistingmarketingmodel，itsmarketingenvironment,itsWechatpublicaccount,itsWechatsubscriptiona
8、ccount,itsexistingproblemsaswellasthesolution．Bythestrategies
