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1、V847H.中國(guó)近代第一所大學(xué)FOUNDEDIN1895表,次iTIANJiNUNIVERSITY工程碩士學(xué)位論文領(lǐng)域：工業(yè)工作者姓名：齊志軍指導(dǎo)教師：勞旨罷固圍企業(yè)導(dǎo)師：田霜高級(jí)工程師天津大學(xué)研究生院2005年6月ABSTRACTThetextdeeplyanalyzedsuchcurrentinfluencefactorsasfheenvironmentandresourcesforJilinPetrochemicalCompanybymodemmarketingtheoryandenterprisestrategi
2、cmanagementtheory,incombinationwithinternationalanddomesticcarbonfiberindustrypresentsituationanddevelopmenttrend.ItconfirmtheJiliaPetrochemicalCompany'stargetmarketanddefinesthefuturemarketingcombinationstrategyofcarbonfiberthroughmarketsegmentsandmarketdemandfo
3、recast.ThetexthasfirstintroducedtheworldandChinesecarbonfiberindustrypresentsituationanddevelopingtrend，describedthepresentsituationofJilinPetrochemicalCompany.AndanalyzingthemacroscopicenvironmentofJilinPetrochemicalCompanywithmodemmarketsaletheoreticalandenterp
4、risestrategicmanagementtheoiy.Studyingandanalyzingthepoliticallegalenvironment，theeconomicenvironmental,thesocialenvironmentalandthescienceandtechnologyenvironmentalforJilinPetrochemicalCompanywithPESTmethod.AlsoitadoptfivestrengthmodelofPottertoanalyzeandcompare
5、withthecompetitors,suppliers,distributorsandpotentialcompetitorsandsubstitutes*AdoptSWOTmethod,thetextmadefurtheranalysesofthestrength,weakness,opportunityandthreattoJilinPetrochemicalCompany.Onthebaseoftheabove,takingtheexampleofarchitecturalformarketsegments,th
6、etextsetupthepredictionmodelofChinacarbonfiberbyusingtheoperationresearchtheory,andpredictthecarbonfiberdemandforfutures，establishedgoalmarketofJilinPetrochemicalCoropany.Thistexthasestablishedthesalecombinationstrategyaccordingtoenterprisegoalmarketfinallyinclud
7、ingproducttactful,pricetactful,channelstrategy，promotestomarketingstrategy-AtthesametimehaveputforwardJilinPetrochemicalCompanythespecificmeasureofcontrolandthemarketsaletactfulenforcementofthecompany'sproductofcarbonfibei.Keywords:carbonfiberindustryenvironmenta
8、nalysismarketsegmentsdemandforecastmarketingstrategy獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研.究成果，除了文中特別加以標(biāo)注和致謝之處外’論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果，也不包含為獲得天津大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書(shū)
