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1、包裝藝術(shù)設(shè)計(jì)2ThisarticleiscontributedbymhendingTheoriginalityofpackagingartdesignDesignpositioningTheconceptofdesignpositioningisabouttwentiethCenturyintheearlyintroductionofthepositioningconceptdesigninChinaisaboutinearly80swasintroducedtoChina,itwasintroducedtoChinainthe80softhe
2、20thcentury,themeaningdoesnotrefertothepackagingdesignofvisualelementsofcomposition,graphics,color,meaningdoesnotrefertothecollocationofpackagingdesignvisualelementscomposition,graphics,colorandtexttheonlyprerequisitetomeetthevisualelementsofscientificstructure,aestheticeffe
3、ct,thecollocationandthemeansofsatisfyingthevisualelementsofscientificstructure,aestheticeffect,expressionoftheproductbrandname,origin,classification,characteristics,application,reasonableandaccurateexpressionofbrandname,origin,classification,featuresandproductsuse,functionan
4、dsalescommoditypropertiesreasonablyandaccurately.Canandsalesobjectsandothercommodityattributes?Designpositioningistofocusontheprimaryandsecondaryrelationsoftheattributesofthegoodstobedesignedandpackaged,highlightingthecharacteristics,theprimaryandsecondaryrelationsoftheattri
5、butesofthecommodity,highlightingthekeypoints,highlightingthefeatures,andnotbeingexhaustive.All.Theconnotationofdesignpositioningis"whosellsthegoods?"Whatkindofgoodsdoyousell?Theconnotationofdesignpositioningis"whosellsthegoods?"Whatkindofgoodsdoyousell?Whomtosell?"Problems.P
6、roblems.1.brandnamepositioningBrandpositioning,thatis,trademarksandcommoditypositioning,sothatconsumersknow"whoamI?〃〃?Onceatrademarkisregistered,itisprotectedbythestatepatentlaw.Ingeneral,nomatterhowmanyproductsaremanufactured,amanufacturergenerallyusesatrademarktoavoidcausi
7、ngconfusioninvisualidentification.AsBritain，sfamous〃555〃cigaretteislikethis,differentgrades,differenttastes,differentsalesofgoodsareacommonbrandname,justchangethepackagingdesign,sothatdifferentlevelsofconsumerspendingforrecognition.ThesameistrueoftheRedRiverinchina.Brandname
8、sgenerallyindicatethenameofthemanufacturer,thegeographicalfeaturesandbusine
