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1、【強烈推薦】會稽山黃酒營銷方案策劃 目錄 目錄.................................................................................................................................i第1章市場分析..........................................................................................................1 黃酒業(yè)市場狀況....
2、..........................................................................................................1營銷機遇..........................................................................................................................2會稽山黃酒的營銷目標(biāo)......................................
3、............................................................2 第2章會稽山與古越龍山企業(yè)狀況.........................................................................3 會稽山黃酒企業(yè)狀況......................................................................................................3古越龍山企業(yè)狀況........
4、..................................................................................................3 第3章會稽山與古越龍山的優(yōu)劣比較及應(yīng)對策略.................................................4 優(yōu)勢..........................................................................................................
5、........................4劣勢..................................................................................................................................4應(yīng)對策略........................................................................................................................
6、..4 第4章銷售上的瓶頸戰(zhàn)略.........................................................................................6 銷售上遇到的問題..........................................................................................................6問題產(chǎn)生的原因....................................................
7、..........................................................6應(yīng)對方案..........................................................................................................................6 第5章營銷組合.......................................................................................
8、...................7 價格策略
