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1、UnileverHomeandPersonalCareDivisionMarketOverviewMarketincludesLiquid&powderdetergentsShampoos,bodywashes,personalcareitemsPerfumesCosmeticsMarketTrendsDuring1990’s–tightcompetitioninestablishedmarketsEconomicslowdowninglobalmarketStrongcompetitiontodevelopnewproductsNeedtocontrol
2、costsandpriceMarketTrendsAcquisitionsorjointventurestosolidifyglobalpositionStrongneedtobeabletosatisfychangingconsumerpreferencesLaundrydetergentsformthelargestcomponent–50%ProductsUnilevermanagesover400leadingbrandsandjustunder250tailbrands.Theserangefromfoodtohomeandpersonalcar
3、e.FoodProductsBen&Jerry’sBreyersCountryCrockHellmann’sRaguSlimFastLiptonOthersHomeandPersonalCareDoveCaressPond’sSnuggleWiskAllOthersTechnologicalScopeGlobalintegrationofSAPsoftwareStandardizedcorporatecomputerservices–includesintranetStandardizedcorporatee-mailWarehousemanagement
4、systemsusingbarcodetechnologyMarketsandDistributionUnileverDividedinto2MajorDivisionsFoodsHomeandPersonalCareImprovedFocusGloballyandRegionallyFasterDecisionMakingStrengthenedInnovationCapacityMarketsandDistributionHomeandPersonalCareDivisionsNorthAmericaEuropeAsiaNorthAfricaTurke
5、yMiddleEastLatinAmericaManufacturingand/orProcessingOperationshas2divisionsFoodsHome&PersonalCareEmploys265,000peopleHas2parentcompaniesUnileverNVUnileverPLCCorporateCentersLondonRotterdamManufacturingand/orProcessing(con’t)OneoflargestusersofpackagingamongconsumergoodscompaniesWo
6、rkswithotherstoensurepublicconcernsareunderstoodProvidesthebestsolutionspossibleTrendsinmanufacturingFewerproductioncentersMoreefficientproductioncentersManufacturingand/orProcessing(con’t)PilotprojecttoimprovelogisticsofincomingrawmaterialstomanufacturinglocationsCarriedoutinWarr
7、ington,UKCombine/optimizeloadsSeekmoredirectdeliveriesSomeplantsaremakingownbottlesforliquiddetergentReducednumberofdeliveriesSavingaround1,000tripsamonthManufacturingand/orProcessing(con’t)UsesmanyformsoftransportRailroadShipsTruckingHaveminimizedtheenvironmentaleffectsoftranspor
8、tEnsuringvehiclesareusedefficient
