品牌關(guān)系質(zhì)量對品牌關(guān)系再續(xù)影響研究——基于品牌個性視角.pdf

品牌關(guān)系質(zhì)量對品牌關(guān)系再續(xù)影響研究——基于品牌個性視角.pdf

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時間:2020-03-05

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1、4.2研究對象的選取····························································································214.3研究變量的測量和問卷設計········································································224.3.1研究變量的測量·······················································

2、···························224.3.2問卷設計·····························································································225數(shù)據(jù)分析與結(jié)果·····································································································245.1描述性統(tǒng)計分析······

3、······················································································245.1.1樣本特征統(tǒng)計分析··············································································245.1.2變量的描述性統(tǒng)計分析································································

4、······255.2信度分析與效度分析····················································································285.2.1信度分析·····························································································285.2.2效度分析·········································

5、····················································295.3假設檢驗·······································································································315.3.1相關(guān)分析·····················································································

6、········315.3.2回歸分析·····························································································425.4小結(jié)···············································································································516結(jié)論·························

7、································································································526.1研究結(jié)論·······································································································526.2本文結(jié)論對企業(yè)的建議·····································

8、···········································536.3研究的局限···································································································546.4研究展望···················

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