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1、‘KnowledgeManagement’ andtheConsultingIndustryTheConsultantOnceuponatimetherewasashepherdtendinghissheepattheedgeofacountryroad.AbrandnewMustangscreechestoahaltnexttohim.Thedriver,ayoungmandressedinanArmanisuit,Cerruttishoes,Oakleyglasses,TAGwristwatc
2、handaBhstiegetsoutandaskstheshepherd,‘IfIguesshowmanysheepyouhave,willyougivemeoneofthem?’Theshepherdlooksattheyoungman,thenlooksatthesprawlingfieldofsheepandsays,‘Okay.’Theyoungmanparksthecar,connectshisnotebookandwirelessmodem,entersaNASAsite,scanst
3、hegroundusinghisGPS,opensadatabaseand60Exceltablesfilledwithalgorithms,thenprintsa150pagereportonhishightechminiprinter.Hethenturnstotheshepherdandsays,‘Youhaveexactly1,586sheephere.’Theshepherdanswers:‘That’scorrect,youcanhaveyoursheep.’Theyoungmanta
4、kesoneoftheanimalsandputsitinthebackofhisvehicle.Theshepherdlooksathimandasks:‘Now,ifIguessyourprofession,willyoupaymebackinkind?’Theyoungmananswers:‘Sure.’Theshepherdsays,‘Youareaconsultant.’‘Exactly!Howdidyouknow?’askstheyoungman.‘Verysimple,’answer
5、stheshepherd.‘First,youcameherewithoutbeingcalled.Second,youchargedmeafeetotellmesomethingIalreadyknew.Third,youdonotunderstandanythingaboutmybusiness...andI’dreallyliketohavemydogback.’Whatis‘consulting’?TheCollinsEnglishDictionaryrevealsthattoconsul
6、tistomakeoneselfavailabletogiveprofessionaladvice,especiallyatscheduledtimesandforafee.Theterm‘consult’originatesinthemedicalprofession.Thereaconsultantisaphysicianwhoisaskedtoconfirmadiagnosis;oritisaphysician(orsurgeon)whoholdsthehighestappointmenti
7、naparticularbranchofmedicineorsurgeryinahospital.Theconsultantisthereforesomeone–mostlyaspecialist–whoisaskedtogiveexpertadviceorinformation.ThemanagementconsultantThemanagementconsultantisaspecialbreedofconsultant.Personificationoftheknowledgeeconomy
8、;Anti-thesistoFord’sassembly-lineworker.Symbolisesthe‘future’ofwork:notdirty,notheavy-duty,notmanual,notmonotonous,notde-skilled,notde-humanized,notbadlypaid;butflexible,creative,international,demanding,cross-cultural,well-paid,technologically
