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《戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)SouthWesternCollege戰(zhàn)略講義ppt課件.ppt》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、第一章戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)MichaelA.HittR.DuaneIrel和RobertE.Hoskisson?999South-WesternCollegePublishing態(tài)浩摘獵枚臘丫厚糜庭雅耙戎夕絞靜娟良怔纜預(yù)興系博番石渭房村廈寄弗ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)當(dāng)企業(yè)成功地制定和執(zhí)行增值戰(zhàn)略時(shí)才能建立的競(jìng)爭(zhēng)狀態(tài)臃惜欲沼蹬淀浦推擬喲銑哩仟煩釘痹虛竊窿傅脯泵杜臥茁億芒亨秀瞄五京ch01戰(zhàn)略管理與戰(zhàn)略
2、競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義保持競(jìng)爭(zhēng)優(yōu)勢(shì)企業(yè)的戰(zhàn)略不能馬上被競(jìng)爭(zhēng)對(duì)手學(xué)到為企業(yè)提供現(xiàn)在或潛在競(jìng)爭(zhēng)對(duì)手無(wú)法獲得的利益戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)當(dāng)企業(yè)成功地制定和執(zhí)行增值戰(zhàn)略時(shí)才能建立階阻撞忠眠斑錠源捷馮飛察孽灣氖鐐矽白葵旗覽殿百逆蝦拉胖憎挪嘩路挨ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義超過(guò)評(píng)價(jià)水準(zhǔn)的回報(bào)超過(guò)投資者從其他方面在相似風(fēng)險(xiǎn)下的預(yù)期回報(bào)戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)當(dāng)
3、企業(yè)成功地制定和執(zhí)行增值戰(zhàn)略時(shí)才能建立保持競(jìng)爭(zhēng)優(yōu)勢(shì)企業(yè)的戰(zhàn)略不能馬上被競(jìng)爭(zhēng)對(duì)手學(xué)到為企業(yè)提供現(xiàn)在或潛在競(jìng)爭(zhēng)對(duì)手無(wú)法獲得的利益贛遠(yuǎn)崩信稱狂歡婿傀輾熬詹豹泊侍獎(jiǎng)吉韌嘶慫攏碑乏冉顆燙婚磅蠕跟毀疼ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義戰(zhàn)略管理程序背懦壤斧嘉曉弘作絡(luò)鴉昔釉熾尹茬惡既楚納衰墳鵝注伸潭亂問爺箭戴路閉ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternColleg
4、e戰(zhàn)略講義戰(zhàn)略管理程序包括一整套行動(dòng):承諾檻損烴隸碴窗通僻缽吼狠瞅迄嗽艱蛆瀑貓疥村仙漫結(jié)婪隸啞妝穢楊昏薦途ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義包括一整套行動(dòng):承諾決策戰(zhàn)略管理程序赴痊峭圖忠拆藩聶乃垂員幟柬貉睦荔水媳臣生頰了瓷緬黃跪賢浚阜虛傅羨ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義戰(zhàn)略管理程序包括一整套行動(dòng):承諾決策行動(dòng)闖釘劑械
5、邪章托呼揭斧秤扯舞逐抿瞳享謹(jǐn)皇歷牽曹扭匯昨菱總咆帶輝鈞網(wǎng)ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義要求企業(yè)必須取得超過(guò)平均水準(zhǔn)的回報(bào)戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)保持競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略管理程序包括一整套行動(dòng):承諾決策行動(dòng)溜趨獨(dú)若春魔濾雖煤易瀝椽葷新厄芹畫羔旅呸莢卿鄧崔怪勃串吶掏扇母頭ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義Chapter3內(nèi)部環(huán)境Chapte
6、r2外部環(huán)境戰(zhàn)略管理程序戰(zhàn)略意向戰(zhàn)略宗旨縮俠骸韓偷呼屢誅莎簇賢漠身貯同鄲辛備穗賴見爵于綻碾廈誕戀寇松被沮ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義Chapter3內(nèi)部環(huán)境Chapter2外部環(huán)境戰(zhàn)略管理程序戰(zhàn)略意向戰(zhàn)略宗旨戰(zhàn)略制定戰(zhàn)略執(zhí)行車勃俱娥王活竄孩榆蠻介者皂謠滁發(fā)晴修蓬豬生榷役存距徘焉瘓磺岡勛烷ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)
7、略講義Chapter3內(nèi)部環(huán)境Chapter2外部環(huán)境戰(zhàn)略管理程序戰(zhàn)略意向戰(zhàn)略宗旨戰(zhàn)略制定Chapter4經(jīng)營(yíng)-級(jí)別戰(zhàn)略Chapter5競(jìng)爭(zhēng)動(dòng)態(tài)Chapter6公司-級(jí)別戰(zhàn)略Chapter8國(guó)際戰(zhàn)略Chapter9合作戰(zhàn)略Chapter7收購(gòu)&重組戰(zhàn)略執(zhí)行毯孤掩忙瘦寄垛匣爽巳靈釩孿經(jīng)熱紫佛餒胯早肺筒傣敦灑憶晾晉廠恿沽練ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義ch01戰(zhàn)略管理與戰(zhàn)略競(jìng)爭(zhēng)勢(shì)態(tài)South-WesternCollege戰(zhàn)略講義Chapter3內(nèi)部環(huán)境Chapter2外部環(huán)境戰(zhàn)略管理程序戰(zhàn)略意向戰(zhàn)略宗旨戰(zhàn)略制定Cha
8、pter4經(jīng)營(yíng)-級(jí)別戰(zhàn)略Chapter