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1、LectureThirteenTranslationofAdvertisementsI裸機(jī)ChinaUnicomhasbeengivenpermissiontostartsellingtheiPhone4Sonthemainland,theBeijingMorningPostreports.TheMinistryofIndustryandInformationTechnologyhasissuedanetworkpermittothecarriertosellthe*gadgetfromthismonth.NeitherApplenorChina
2、Unicomhasdeclaredwhenthephonewillbeputonsale.ButsomeinsiderspredictthatthephoneislikelytobeavailablebeforeChristmasandacontract-free16GBmodelmaycost4,999yuan.TheiPhone4ShasbeenonsalegloballysinceOctober2011.“裸機(jī)”原指沒(méi)有安裝操作系統(tǒng)的機(jī)子，現(xiàn)在多指沒(méi)有綁定任何運(yùn)營(yíng)商，也沒(méi)有綁定任何套餐的手機(jī)，是與“合約機(jī)”相對(duì)的，因此稱為contract-
3、freemodel。1.Definition2.TextTypes3.Featuresa.Discoursefeaturesb.Lexicalfeaturesc.Theuseofrhetoricaldevicesd.SyntacticalfeaturesDefinitionAccordingtotheDefinitionCommitteeofAmericanMarketingAssociation,advertisingisdefinedasfollows:Advertisingisthenonpersonalcommunicationofinf
4、ormationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.FeaturesofEnglishAdvertisementsa.DiscoursefeaturesIngeneral,awrittenadvertisementconsistsoffiveparts:headline,bodytext,slogan,illustrationandtrademarkamon
5、gwhichheadline,bodytextandsloganarethemainparts.CableSkiComeandgetwetwhilehavingthetimeofyourlife,orjustsitbackandhavearelaxingdrinkatourfullylicensedbar.CableSkiCairnshassomethingforeveryone!Jumpsandslidersforconfidentriders,abeachforspectatorsandallequipmentisprovided.Anyon
6、ecandoit!Everyoneisdoingit!b.LexicalfeaturesInordertomaketheinformationaccessibletoaudienceeffectively,thechoiceofwordsinadvertisingisverycautiousandskillful.a)UsingmonosyllabicverbsStartAhead.(Rejoice)Allyouneedisatasteforadventure.(MillstoneCoffee)Don’thavemuchofapersonalit
7、y?Buyone.(HondaMotor)G.N.Leech,Englishlinguist,lists20mostusedverbsinhisEnglishInAdvertising:LinguisticstudyofAdvertisingInGreatBritain.Theyare:make,get,give,have,see,buy,come,go,know,keep,look,need,love,use,feel,like,choose,take,start,taste.2)UsingemotivewordsAclosescrutinyo
8、frecentadvertisementssuggeststhatthesoft-selltechniqueisnowpopular.B
