資源描述：
《Cultural differences and Chinese brand translation》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、CulturaldifferencesandChinesebrandtranslationAbstract:Abrandisshownbyaname,aword,asign,asymbol,adesignoracombinationofthem.Brand-namingitselfrepresentsastrategicallyimportantissueandmaydeterminethesuccessorfailureofaproduct.Alongwiththeglobalizationofworlde
2、conomy,especiallywithChina’sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnamesandinternationalbrandnamesinpromotingsalesandcultivating（耕作，養(yǎng)殖，栽培；培養(yǎng)，陶冶，發(fā)展）markets.Theessayattemptstomakesomestudyonthetopic.Inthefirst
3、part,theessaytalksaboutculturaldifference.Inthesecondpart,itsuggestssomeappropriateprinciplestoguidethetranslation.Inthethirdpart,theessayprovidessomeflexibly（易彎曲的，柔韌的；可變通的，靈活的）usedmethodstodealwiththeproblemsintranslation.IntroductionBrandnameis“anamegiven
4、byaproducertoaparticularproduct,bywhichitmayberecognizedfromamonglikeproductsmadebyotherproducers.”(LongmanContemporarydictionary).Itactsasabridgebetweenconsumersandproducers,whichguaranteesacompany’slong-standingplaceinthemarket.Itisintendedto（想要，打算，計(jì)劃；打算使
5、（成為），想讓、、做）identifyproductsorservicesofoneselleroronegroupofsellersandtodifferentiatethemfrom（區(qū)分，區(qū)別）theircompetitors.PartICulturaldifferenceinChinesebrandtranslationCultualdifferenceTheoriental（東方的，東方人的，東方文化的）andtheoccidentalliveindifferentpartsoftheearth.I
6、tmakesdifferentmaterialconditions,differentthinkingpatternsandactions.Therefore,ttheorientalandtheoccidentalhavedifferentcultures,waysoflife,traditionalhabits,historicalstoriesandpoliticalandeconomicalsystems,andsoon.Asitisatoolforexpression,therearediffere
7、ncesbetweentwolanguagesinwaysofexpressionandlinguisticcultures,alsobetweenChinesebrandsandEnglishbrands.Itisnecessarytopayattentiontotheculturaldifferences.Otherwise,manyfoolishnessesandunnecessarytroublesmaycomeaspunishments.Thefollowingaremainexamplesofcu
8、ltureconflicts（沖突）inbrandtranslations.First,Differencesinconnotation.InEnglish,manywordschosenasbrandnamesarecomposedof（創(chuàng)作（樂(lè)曲，詩(shī)歌等），為、、譜曲；組成，構(gòu)成）referentialmeaning(literal)andconnotativemeaning(implied),
