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1、~3.3AD公司面臨的市場(chǎng)分析················································································233.3.1市場(chǎng)環(huán)境分析.............................................................................................243.3.2市場(chǎng)競(jìng)爭(zhēng)分析..................................................................................
2、...........253.4AD公司SWOT分析·······················································································284AD校園移動(dòng)增值服務(wù)模式研究與分析................................................................324.1校園用戶的需求分析·····················································································
3、·324.1.1學(xué)生受眾分析.............................................................................................334.1.2學(xué)校與教師分析.........................................................................................344.2AD校園移動(dòng)增值業(yè)務(wù)市場(chǎng)分析與定位·························································354.2.1
4、市場(chǎng)分析.....................................................................................................354.2.2市場(chǎng)定位.....................................................................................................364.3AD移動(dòng)增值業(yè)務(wù)的實(shí)施策略分析···························································
5、·····374.3.1高校市場(chǎng)對(duì)運(yùn)營(yíng)商的特殊性.....................................................................374.3.2學(xué)校市場(chǎng)的進(jìn)入策略.................................................................................384.3.3產(chǎn)品模式設(shè)計(jì).............................................................................................
6、394.3.4產(chǎn)品資費(fèi)策略.............................................................................................404.4AD移動(dòng)校園增值業(yè)務(wù)實(shí)施計(jì)劃····································································415結(jié)論..................................................................................................
7、....................44致謝......................................................................................................................45參考文獻(xiàn)............................................................................
