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1、~3.3AD公司面臨的市場分析················································································233.3.1市場環(huán)境分析.............................................................................................243.3.2市場競爭分析..................................................................................
2、...........253.4AD公司SWOT分析·······················································································284AD校園移動增值服務(wù)模式研究與分析................................................................324.1校園用戶的需求分析·····················································································
3、·324.1.1學(xué)生受眾分析.............................................................................................334.1.2學(xué)校與教師分析.........................................................................................344.2AD校園移動增值業(yè)務(wù)市場分析與定位·························································354.2.1
4、市場分析.....................................................................................................354.2.2市場定位.....................................................................................................364.3AD移動增值業(yè)務(wù)的實施策略分析···························································
5、·····374.3.1高校市場對運營商的特殊性.....................................................................374.3.2學(xué)校市場的進入策略.................................................................................384.3.3產(chǎn)品模式設(shè)計.............................................................................................
6、394.3.4產(chǎn)品資費策略.............................................................................................404.4AD移動校園增值業(yè)務(wù)實施計劃····································································415結(jié)論..................................................................................................
7、....................44致謝......................................................................................................................45參考文獻............................................................................
