資源描述：
《顧客價(jià)值構(gòu)成要素及對(duì)顧客重購(gòu)行為的影響研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫(kù)。
1、Abstraetlessrelevant，andthenusingexploratoryfactoranalysistodetect,foundoutthefactorstructureofseedindustrycustomervalueelements；Confirmedthetwopossiblefactorstructurebyusingconfirmatoryfactoranalysis，chosenbetter,andtesttheirreliabilityandthevalidity,andulti
2、matelybuildacustomervalueelementsoftheseedindustrymodel．Onthisbasis，theestablishmentofseedindustrycustomervalueelementsofthecustomerrepurchaseimpaCtmodelbasedonthestudyrelatedtotherelationbetweenthecustomervalueandcustomerrepurchasebehavior,andthetheoryofseed
3、marketfactorsaffectingcustomerpurchasingbehavior；usingLogisticregressionanalysistoempiricalanalyzethemodel，andultimatelybuildacustomervalueoftheseedindustryontheelementsofcustomerrepurchaseimpactmodel．Throughresearch，themainconclusionsare．"(1)Seedindustrycust
4、omervalueelementsmainincluding‘‘seedquality'’、‘'brand’’、‘‘seedprice'’、‘'technicalservice'’；Amongthem，‘‘seedquality'’including‘‘output'’，‘‘germinationrate'’，‘‘rateofoiloutput"and‘‘resistance'’，‘‘band'’including‘'brandawareness’’and‘'brandreputation’’，‘‘seedpri
5、ed’including‘‘reasonableprice'’，‘‘pricecompetition'’，and‘‘technicalservice'’including“buyrecommendations”，“plantingdemonstration'’and“technicalservice'’；Therelativitybetween‘‘seedquality'’andcustomervalueisthestrongest，followedby‘'brand’’，‘‘seedprice'’and‘‘te
6、chnicalservice'’．(2)Thethreeelementsof‘‘seedquality'’‘'brand'’and‘‘seedprice'’impactthefarmersrepeatpurchasesignificantly,farmer’Sageandeducationlevelalsoimpactthefarmersrepeatpurchase；Theimpactof‘‘brand'’onfarmersrepeatpurchasebehavioristhemostimportant，foll
7、owedby‘‘seedquality'’，then‘‘seedprice"，theimpactofageandeducationlevelonfarmerrepurchasebehaviorissmallerthantheabovethreefactors；Thedegreeofimpactoffourcategoriesofcustomervalueelementsonthefarmersre-purchaseisnotconsistentwiththeweightthattheyintheoverallco
8、mpositionofcustomervalue．Basedontheseconclusions，thispaperputforwardfourproposalstotheseedcompanies：(1)Establishbrandawareness，enhancebrandimage．(2)Optimizetheproductperformancesuchasseed
