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1、中英文酒店簡介中互文性比較研究----商務(wù)英語論文-->CHAPTERONEINTRODUCTION1.1Overvieandopeningpolicygreetsits37thbirthdaythisyear,Chinaisenjoyingrapideconomicdevelopmentandnoyintheomentumnounicationisbeingmoreandmorefrequent.Hotels,odationstopeopletravelingnomatterforbusiness,tourismoranyot
2、herpurposes,areboostingtheirdestination,oftentendtoresorttointertolookforneededinformationintheofficialingfavorablefirstimpressioninpotentialcustomers’mindsandmotivatingpotentialcustomers’consumption.Duetothisreason,inrecentyearsscholarsathomeandabroadhavedevelopedin
3、terestsinconductingresearchesonhotelintroductions.Basedonthefindingsandimplicationsofstudiesdonebypreviousscholars,thisthesistakestheintertextualperspectiveandtriestomakeaparativestudybetainlandChina)andEnglishhotelintroductions(hotelsbothinAmericaandBritain)bodiedin
4、ChineseandEnglishhotelintroductions,thisstudyattemptstorevealthesimilaritiesanddifferencesofintertextualityinChineseandEnglishhotelintroductionsandtofindouttheculturalfactorsilaritiesanddifferences.........................1.2RationaleandSignificanceThemotivationtocon
5、ductthepresentresearchonintertextualitycanbeattributedtothefollounicationstakeplaceaycausemisunderstandingsinnon-nativespeakers.Thus,doingresearchonhotelintroductions,especiallyaparativeanalysisbetperspectivessuchastranslation,genreandcriticaldiscourseanalysis,therei
6、snoparativestudyofintertextualityinChineseandEnglishhotelintroductions.Intertextualityisauniversalfeatureofalltexts.Hotelintroduction,asonetypeoftextsinbusinessarea,iscertainlynoexception.ButaretheredifferencesofintertextualityinChineseandEnglishhotelintroductions?If
7、so,whataretheyandhowaretheygenerated?Thesequestionshavearousedourinterestinconductingthisparativeresearch.Thestudyiso-->fboththeoreticalandpracticalsignificance.Theoretically,itmakescontributionstoenrichingthetheoryofintertextuality.Sinceitsbirth,thetheoryofintertext
8、ualityhasbeenappliedtoanalyzeliterarycoursessuchasnovelsandpoemsasent,alsothereareparativestudiesintermsofintertextualityconductedo
