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1、老年旅游市場(chǎng)營(yíng)銷(xiāo)策略淺析[日期：2007-08-20]來(lái)源：桂林旅游高等專(zhuān)科學(xué)校學(xué)報(bào)?作者：徐棲玲陳宏巨[字體：大中小]????［摘要］??先對(duì)開(kāi)發(fā)老年旅游市場(chǎng)的可行性進(jìn)行了分析，結(jié)合對(duì)老年人消費(fèi)心理和行為特征的概括，針對(duì)旅行社工作實(shí)務(wù)提出幾點(diǎn)營(yíng)銷(xiāo)策略，希望有更多的學(xué)者進(jìn)行這一領(lǐng)域的研究。????［中圖分類(lèi)號(hào)］F590．3［文獻(xiàn)標(biāo)識(shí)碼］A［文章編號(hào)］1008－6080（2001）04－0011－03??????????????????????????The?Olds?Travel?Markct?in?China?????????????????
2、????????????XU?Qi-ling,?CHEN?Hong-juKey?words:the?olds?travel?market;?consumption?psychology;marketing?strategyAbstracts:In?this?paper,?we?analyze?the?possibility?of?developing?the?olds?travel?market?at?first.?We?then?offer?some?marketing?strategies?for?travel?agents?accordi
3、ng?to?the?olds'?consumption?psychology?and?behavior?character.?We?hope?that?there?will?be?more?researchers?engaging?in?this?research.????1999老年旅游市場(chǎng)營(yíng)銷(xiāo)策略淺析[日期：2007-08-20]來(lái)源：桂林旅游高等專(zhuān)科學(xué)校學(xué)報(bào)?作者：徐棲玲陳宏巨[字體：大中小]????［摘要］??先對(duì)開(kāi)發(fā)老年旅游市場(chǎng)的可行性進(jìn)行了分析，結(jié)合對(duì)老年人消費(fèi)心理和行為特征的概括，針對(duì)旅行社工作實(shí)務(wù)提出幾點(diǎn)營(yíng)銷(xiāo)策略，希望有更多的學(xué)
4、者進(jìn)行這一領(lǐng)域的研究。????［中圖分類(lèi)號(hào)］F590．3［文獻(xiàn)標(biāo)識(shí)碼］A［文章編號(hào)］1008－6080（2001）04－0011－03??????????????????????????The?Olds?Travel?Markct?in?China?????????????????????????????XU?Qi-ling,?CHEN?Hong-juKey?words:the?olds?travel?market;?consumption?psychology;marketing?strategyAbstracts:In?this?paper
5、,?we?analyze?the?possibility?of?developing?the?olds?travel?market?at?first.?We?then?offer?some?marketing?strategies?for?travel?agents?according?to?the?olds'?consumption?psychology?and?behavior?character.?We?hope?that?there?will?be?more?researchers?engaging?in?this?research.?
6、???1999老年旅游市場(chǎng)營(yíng)銷(xiāo)策略淺析[日期：2007-08-20]來(lái)源：桂林旅游高等專(zhuān)科學(xué)校學(xué)報(bào)?作者：徐棲玲陳宏巨[字體：大中小]????［摘要］??先對(duì)開(kāi)發(fā)老年旅游市場(chǎng)的可行性進(jìn)行了分析，結(jié)合對(duì)老年人消費(fèi)心理和行為特征的概括，針對(duì)旅行社工作實(shí)務(wù)提出幾點(diǎn)營(yíng)銷(xiāo)策略，希望有更多的學(xué)者進(jìn)行這一領(lǐng)域的研究。????［中圖分類(lèi)號(hào)］F590．3［文獻(xiàn)標(biāo)識(shí)碼］A［文章編號(hào)］1008－6080（2001）04－0011－03??????????????????????????The?Olds?Travel?Markct?in?China??????????
7、???????????????????XU?Qi-ling,?CHEN?Hong-juKey?words:the?olds?travel?market;?consumption?psychology;marketing?strategyAbstracts:In?this?paper,?we?analyze?the?possibility?of?developing?the?olds?travel?market?at?first.?We?then?offer?some?marketing?strategies?for?travel?agents?
8、according?to?the?olds'?consumption?psychology?and?behavior?character.?We?ho
