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1、華中科技大學碩士學位論文AbstractThecorevalueofthecharityistopropagatethekindness,integrity,ethicsand
responsibilitytothewholeworld.AlthoughtheChinesecharityhasalatestart,ithas
alreadyachievedsomeprogressandhasimprovedthepublicwelfare.Whatiscertainis
thatthecharityinChinahasbecameanirreplaceableelementinbuild
2、ingaharmonious
society.Duetothesuccessiveexposureof2011charityscandals,peoplebegunto
questionthereliabilityofcharityandfocusonitsaccountability.Allthecountermeasures
havefailedtosavethecharityandithasbeentrappedinthiscredibilitycrisisuntil
now.Thisreflectthefactthatthecharityhastofacethetremendou
3、sfallingofits
credibility.Therefore,solvingtheproblemsbyusingthesocialtrusttheoryisvery
critical.Thelowermaturity,thepoorinformationtransparency,theunpromising
communityparticipation,theimperfectlawsandtheindustrysupervisionarethemajor
issuesthatperplexthecharityinChina.Fromtheperspectiveofsocial
4、trusttheory,thispaperattemptstoanalysisthe
importanceandnecessityoftheourcharity’scredibilityrebuilding.Thispaper
systematicallycombstheinternalandexternaldifficultiesinthedevelopmentof
charity.Andbasedonmassdataforempiricalanalysis,theauthortriestogivetriple
constructionsuggestionsfrommoralcultu
5、re,regimeandindustryangelstohelpthe
reconstructionofourcharitycredibility.Thepaperisconsistsoffivechapters.Chapterone,introduction,includingthe
backgroundandsignificanceofthistopic,thedomesticandinternationalresearchreviews
andresearchmethods.Chaptertwo,theoreticalbasisoncredibilityofthecharityin
6、our
country,thepaperexplainsthedefinitionsofnon-profitorganization,charity,thecharity,
credibilityandthecharitycredibility,andthenoutlinethetheoreticalbasisforthispaper.II··華中科技大學碩士學位論文Chapterthree,thecurrentsituationofthecharityinChina,accordingtothedatapublishedbythecharity'sofficialwebsite,《20
7、11annualdonationreport》andasmallscalequestionnaire,theauthoranalyzetheexistingcircumstancesofthecharityinChina.Chapterfour,reasonanalysisoflowcredibilityofChinacharity.Chapterfive,thereconstructioncountermeasuresofChar
