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1、優(yōu)馬思教育www.youmars.com常用商務(wù)英語(yǔ)詞匯及例句33Marketing-MarketingProposals行銷－行銷企劃brandloyalty品牌忠誠(chéng)度BuildingbrandloyaltyiscriticaltothesuccessofthePetersoncompany.彼得森公司成功的關(guān)鍵在于建立品牌忠誠(chéng)度。competitionn.競(jìng)爭(zhēng)；競(jìng)爭(zhēng)對(duì)手Iftheadcancreateabuzz,wecoulddifferentiateourselvesfromourcompetition.如果這則廣告能制造話題，我們就能

2、與對(duì)手有所區(qū)隔。customerbase顧客群We'llnotifyourcustomerbaseofournewproducts.我們會(huì)向顧客群告知我的新產(chǎn)品。distributionn.經(jīng)銷；配銷We'dlikeexclusivedistributionrights.我們想取得獨(dú)家經(jīng)銷權(quán)。marketresearch市場(chǎng)研究Iknowit'sunconventional,butourmarketresearchshowsthatit'slikelytoproduceresults.我知道這不是正統(tǒng)作法，但我們的市場(chǎng)研究顯示這可能會(huì)有效。m

3、arketsurvey市場(chǎng)調(diào)查WeconductedamarketsurveyinJuly.我們?cè)谄咴伦髁艘豁?xiàng)市場(chǎng)調(diào)查。marketingbudget營(yíng)銷預(yù)算優(yōu)馬思教育www.youmars.com常用商務(wù)英語(yǔ)詞匯及例句Ourmarketingbudgetisbasedonapercentageofsalesvalue.我們的營(yíng)銷預(yù)算是按銷售額的比例訂定。marketingplan營(yíng)銷計(jì)劃LarsonGroup'smarketingplanisgoingnowhere.拉森集團(tuán)的營(yíng)銷計(jì)劃根本行不通。marketingstrategy營(yíng)銷策略I

4、'mnottooclearaboutthismarketingstrategy.關(guān)于這個(gè)營(yíng)銷策略我不是很清楚。potentialclient潛在客戶Aspartofherjob,Bettyhastomakecoldcallstopotentialclients.貝蒂必須對(duì)潛在客戶進(jìn)行陌生電訪，因?yàn)槟撬枪ぷ鞯囊徊糠?。pricingstrategy定價(jià)策略Weneedtodiscussourpricingstrategy.我們必須討論我們的定價(jià)策略。respondentn.受訪者Onlythirty-fivepercentofresponden

5、tssaidtheyweresatisfied.只有35%的受訪者表示滿意。retailern.零售商Ourproductsareexpensive,anddistributorsandretailersalwayswantalargemarkup.我們的產(chǎn)品很貴，經(jīng)銷商和零售商總是要求高額利差。sposorshipn.贊助優(yōu)馬思教育www.youmars.com常用商務(wù)英語(yǔ)詞匯及例句Whyiscorporatesponsorshipsoprevalent?為什么企業(yè)贊助如此盛行？suppliern.供貨商We'reconsideringsi

6、gningacontractwithanothersupplier.我們正在考慮和另一家供貨商簽約。targetmarket目標(biāo)市場(chǎng)Ourproductshouldmeettheneedsofourtargetmarket.我們的產(chǎn)品應(yīng)該要符合目標(biāo)市場(chǎng)的需求。