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1、重慶工商大學碩士學位論文AbstractSuddenly,suchasthenightbreezetoopenonethousandmillionmicroblogging．SincethebirthoftheUnitedStatestwittermicroblogginganunstoppabletrendthatswepttheworld．NOWmorethanhalfofIntemetusersaremicrobloggingusers．1ightfromtheuseofthenumberofpo
2、intofview,themicroblogginginfluenceiSevident．MicroblogginginChinaalsopresentsagooddevelopmenttrend．andthemajormicrobloggingplatformsrelyontheirrespectivestrengths，thecompletionoftheaccumulationofcapitalandtheuserofthemicrobloggingenrollmentiSclosetOsatur
3、ation．Butwiththeconstantimprovementofthemicrobloggingfunctionality．micro．Bostillhasupside．．Medialiteracyfromabroadtotheconceptofcontinuousimprovement,withthecontinuousdevelopmentofthemedia．thedescriptionoftheconceptofmedialiteracy,butittheconnotationofth
4、econceptiSstiilthecognitiveabilityofthepublicmedia，criticalability,andtheabilitytOuse．Microbloggingchangethemodeoftransmission．broketheabsolutelimitsofthepassandrecipients．andtogiveeachpersonanequalrighttospeak．ThisarticleiSdividedintothreemainparts．Thef
5、irstpartofthestudyofthemicrobloggingmedialiteracyconcept。startfromtheCasual。personalizedfeaturesmicrobioggingmicroblogginghumanefunctionalservices，relateddataandstrengthanalysisofthecurrentsituationandproblemsofthemicrobloggingcombingtherelevantliteratur
6、etoclarifythedevelopmentofmedialiteracyproblems．themostcriticalmedialiteracyiSsummarizedconnotation．ThesecondpartiSathemicrobloggingmedialiteracy,includingcontentpassivelyreceivedactiveproduction，fromthesilentmajority”to”eyedronehasthemicrophone．”aswella
7、sthepositiveimpactfromadistance．politicaldirectpoliticalparticipation，includingthenegativeimpactofthatinformationcollectiontendstObemoredisorderedinformationtoidentifytheabilityofchallenges，moreseriousaudiencestratification．ThethirdpartiSamicrobloggingpl
8、atfo珊t0enhancemedialiteracycountermeasures．respectively,fromtheperspectiveoftraditionalmedia。governmentdepartments，networkserviceproviders，theeducationsectorandmicrobioggingusers，threeaspectsofcognitiveability,criticalform
