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1、重慶工商大學(xué)碩士學(xué)位論文AbstractSuddenly,suchasthenightbreezetoopenonethousandmillionmicroblogging．SincethebirthoftheUnitedStatestwittermicroblogginganunstoppabletrendthatswepttheworld．NOWmorethanhalfofIntemetusersaremicrobloggingusers．1ightfromtheuseofthenumberofpoin
2、tofview,themicroblogginginfluenceiSevident．MicroblogginginChinaalsopresentsagooddevelopmenttrend．a(chǎn)ndthemajormicrobloggingplatformsrelyontheirrespectivestrengths，thecompletionoftheaccumulationofcapitalandtheuserofthemicrobloggingenrollmentiSclosetOsaturatio
3、n．Butwiththeconstantimprovementofthemicrobloggingfunctionality．micro．Bostillhasupside．．Medialiteracyfromabroadtotheconceptofcontinuousimprovement,withthecontinuousdevelopmentofthemedia．thedescriptionoftheconceptofmedialiteracy,butittheconnotationoftheconce
4、ptiSstiilthecognitiveabilityofthepublicmedia，criticalability,andtheabilitytOuse．Microbloggingchangethemodeoftransmission．broketheabsolutelimitsofthepassandrecipients．a(chǎn)ndtogiveeachpersonanequalrighttospeak．ThisarticleiSdividedintothreemainparts．Thefirstpart
5、ofthestudyofthemicrobloggingmedialiteracyconcept。startfromtheCasual。personalizedfeaturesmicrobioggingmicroblogginghumanefunctionalservices，relateddataandstrengthanalysisofthecurrentsituationandproblemsofthemicrobloggingcombingtherelevantliteraturetoclarify
6、thedevelopmentofmedialiteracyproblems．themostcriticalmedialiteracyiSsummarizedconnotation．ThesecondpartiSathemicrobloggingmedialiteracy,includingcontentpassivelyreceivedactiveproduction，fromthesilentmajority”to”eyedronehasthemicrophone．”aswellasthepositive
7、impactfromadistance．politicaldirectpoliticalparticipation，includingthenegativeimpactofthatinformationcollectiontendstObemoredisorderedinformationtoidentifytheabilityofchallenges，moreseriousaudiencestratification．ThethirdpartiSamicrobloggingplatfo珊t0enhance
8、medialiteracycountermeasures．respectively,fromtheperspectiveoftraditionalmedia。governmentdepartments，networkserviceproviders，theeducationsectorandmicrobioggingusers，threeaspectsofcognitiveability,criticalform
