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1、AbstractIn2011January,TencentInclaunchedWeChat--amainmobilephoneapplicationplatformofmultimediainformationcommunicationsoftware.Justafewyears,WeChatusersexceeded6millionatanalarmingrateofdevelopment.ForWeChat,TencentIncaddedanimportantplate‘WeChatpublicplatform’in2012Augu
2、st.Theappearanceoftheplate,letWeChatfromaninstantmessagingchatsoftwareturnedgorgeousasaconvenientlargesocialmediaplatform.After‘WeChatpublicplatform’launched,alargenumberofTVmediakeenfound‘WeChatpublicplatform’willopenupanewchannelsfortheTVmedia,alotofTVmediahavepouredint
3、oWeChatplatform,registeredWeChatpublicaccount,tofindanewbreakthroughforthedevelopmentoftraditionalTVmedia.ThispaperwillspecificanalysisWeChatpublicaccountofseveralprovincialsatelliteTVvarietyshow,inthenewmediatide,thetelevisionmediahowtoexpandthechannelsofcommunication,br
4、eakingthetraditionalmodeoftransmission,enhancingtheinteractionwiththeaudience,TVmediaWeChatpublicaccounthowtofurtherdevelopment.Firstofall,totheprovincialsatelliteTVvarietyshowmicroletterpublicaccountasanexample,thescaleofdevelopmentandmodeoftransmissionWeChatpublicaccoun
5、tofTVmediaareexpounded.Secondly,throughcomparingtheformsofTVmediamicro-blogandcommunicationWeChatpublicaccount,toanalysisthePropagationcharacteristicsandadvantagesofWeChatpublicaccount,toCognitiveTVmediaWeChatpublicaccountvalue;Then,fromseveralaspectstoanalysisthedevelopm
6、entfactorsinrestrictingthetelevisionmediaWeChatpublicaccounts,TVmediaontheWeChatpublicaccountconstructionemphasisandscientificunderstanding,WeChatplatformlimitations,thedisseminationofthecontentsandplatformqueryuserexperience;Finally,putforwardthesuggestionandthereference
7、tothedevelopmentofWeChatpublicaccountfortheTVmediafromtheestablishmentofprofessionaloperationteamandprecisionmarketing.Keywords:WeChat；WeChatpublicaccount；TVmedia；developmentstrategiesV萬方數(shù)據(jù)目錄第一章緒論.............................................1第一節(jié)研究緣起.......................
8、.........................1一研究背景.................................................................
