資源描述：
《媒體類微信公眾訂閱號的運營策略-研究——以騰訊·大湘網(wǎng)微信公眾訂閱號為例》由會員上傳分享，免費在線閱讀，更多相關內(nèi)容在教育資源-天天文庫。
1、華中科技大學碩士學位論文AbstractWeChatcomeout,lightedupthelightofthemobileInternetera.TheemergenceofWechatpublicplatformandsubscriptionaccount,havebroughtaunprecedentedexperiencetotheInternet,nomatterinternalorexternal.Fortheorganization,basedonmillionsofusersofWeChat
2、,withahighamountandhighqualityofcontenttoreachaudiences,attractingtheaudiencetosubscribe,soastoachievethepurposeofmarketingorspreadawareness;fortheindividualistobreakthroughthedifficultiesencounteredinthecommunicationtothepublicoftheindividual,themeanofcom
3、municationofonetomanynotonlyreducestheproductioncostoftheuser'sinformation,butalsocanmaximizethevalueoftheuser.ButincreasingWeChatpublicaccountisnotaperfectproductinthemobileInternetera.ThroughtheanalysisofthestatusquoofoperationofWeChatpublicsubscriptionn
4、umberof"TencentDaXiangnet",andtheanalysisofsamplethroughliteratureresearch,contentanalysis,thispaperdrawsthefollowingconclusion:1.Forthesubjectofcommunication,therelativelyclosedWechatpublicplatformmakesthefeedbackmechanismisnotperfect,itneedstorelyonalarg
5、enumberofhumanresourcesformaintenance,thatleadtohighoperatinglaborcosts,sochangingthetraditionalbusinessthinkingbecomeapriorityfortheoperationstrategy;2.WeChatpublicsubscriptionnumber’sdailyoperationisfollowingtheprincipleof"contentisking",butmostofthesubs
6、criptionnumberpushcontentexiststhephenomenonofplagiarism,Wechatsubscriptionnumberisrequiredtointegratetheinformationcontent,forreducingtheinvalidinformationinterferencetotheuser;3.Inaddition,withthepurposeofbrandpromotion,thesubscribenumberusuallydoesn’tpr
7、ofitbytheplatform,resultingintheprofitmodelofWeChatsubscriptionnumberincreasinglyblurredduringoperations,sowecantryonlineandofflineinteractiveactivitiescombinedtoexpandtheprofitspace;4,accordingtothecommunicationobject,throughthestatisticalanalysisoftheope
8、rationdata,thatthesubscriptionnumberinthedailyoperationwillbeadjustthestrategybysubscriptionnumberfans’attribute,includingthenumberofpush,thetimeandcontentofpush,butbythelimitedWeChatpublicplatform,itcannotme
