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1、華中科技大學碩士學位論文anewlook,anditneedstimetoletthemarkettotestwhetherithasablititytobeanecessityandcontinuedpopularitythatnotreplacedbynewproducts.Onlywith"operationstatusofTencentDaXiangnet"asanexampleanalysisasdetailedaspossible,havinganoverallgraspofthedevelopmentpathofWeChatpublicsubscript
2、ionnumberandhopingtogenerateareferencetoothersubscriptionnumberoperation.Keywords:WechatThemobileInterneteraWeChatpublicsubscriptionnumberOperationstrategyIII華中科技大學碩士學位論文目錄摘要....................................................................................................IAbstract....
3、.............................................................................................II1導論1.1研究背景和意義.........................................................................(1)1.2研究現(xiàn)狀.....................................................................................(3)1.3研究方法及
4、難點、創(chuàng)新點...........................................................(6)2微信公眾訂閱號發(fā)展及運營概況2.1微信公眾訂閱號概述..................................................................(8)2.2微信公眾訂閱號的發(fā)展現(xiàn)狀考察.............................................(11)2.3微信公眾訂閱號運營概況...........................................
5、..............(16)3“騰訊·大湘網(wǎng)”微信公眾訂閱號運營現(xiàn)狀研究3.1傳播主體:把關人與虛擬情感運營形象設定...........................(18)3.2傳播內容:一切以用戶需求為中心..........................................(21)3.3傳播對象:用戶的需求會影響運營策略..................................(34)4媒體類微信公眾訂閱號的發(fā)展策略研究4.1媒體類微信公眾訂閱號運營中存在的問題..............................(37
6、)4.2如何優(yōu)化媒體類微信公眾訂閱號的運營..................................(40)5總結.............................................................................................(43)致謝...............................................................................................(44)參考文獻.......................
7、....................................................................(45)附錄...............................................................................................(47)IV華中科技大學碩士學位論文1導論1.1研究背景和意義1.1.1研究背景自1986年我國正式邁入互聯(lián)網(wǎng)行業(yè),歷經30余年時間發(fā)展,中國互聯(lián)網(wǎng)已成產業(yè),并且日漸成熟?;ヂ?lián)網(wǎng)已經不只是單純線上改變人們的信息獲取方式