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《媒體類微信公眾訂閱號(hào)的運(yùn)營策略分析——以“騰訊·大湘網(wǎng)”微信公眾訂閱號(hào)為例-(5778)》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、華中科技大學(xué)碩士學(xué)位論文anewlook,anditneedstimetoletthemarkettotestwhetherithasablititytobeanecessityandcontinuedpopularitythatnotreplacedbynewproducts.Onlywith"operationstatusofTencentDaXiangnet"asanexampleanalysisasdetailedaspossible,havinganoverallgraspofthedevelopmentpathofWeChatpublicsubscript
2、ionnumberandhopingtogenerateareferencetoothersubscriptionnumberoperation.Keywords：WechatThemobileInterneteraWeChatpublicsubscriptionnumberOperationstrategyIII華中科技大學(xué)碩士學(xué)位論文目錄摘要....................................................................................................IAbstract....
3、.............................................................................................II1導(dǎo)論1.1研究背景和意義.........................................................................(1)1.2研究現(xiàn)狀.....................................................................................(3)1.3研究方法及
4、難點(diǎn)、創(chuàng)新點(diǎn)...........................................................(6)2微信公眾訂閱號(hào)發(fā)展及運(yùn)營概況2.1微信公眾訂閱號(hào)概述..................................................................(8)2.2微信公眾訂閱號(hào)的發(fā)展現(xiàn)狀考察.............................................(11)2.3微信公眾訂閱號(hào)運(yùn)營概況...........................................
5、..............(16)3“騰訊·大湘網(wǎng)”微信公眾訂閱號(hào)運(yùn)營現(xiàn)狀研究3.1傳播主體：把關(guān)人與虛擬情感運(yùn)營形象設(shè)定...........................(18)3.2傳播內(nèi)容：一切以用戶需求為中心..........................................(21)3.3傳播對(duì)象：用戶的需求會(huì)影響運(yùn)營策略..................................(34)4媒體類微信公眾訂閱號(hào)的發(fā)展策略研究4.1媒體類微信公眾訂閱號(hào)運(yùn)營中存在的問題..............................(37
6、)4.2如何優(yōu)化媒體類微信公眾訂閱號(hào)的運(yùn)營..................................(40)5總結(jié).............................................................................................(43)致謝...............................................................................................(44)參考文獻(xiàn).......................
7、....................................................................(45)附錄...............................................................................................(47)IV華中科技大學(xué)碩士學(xué)位論文1導(dǎo)論1.1研究背景和意義1.1.1研究背景自1986年我國正式邁入互聯(lián)網(wǎng)行業(yè)，歷經(jīng)30余年時(shí)間發(fā)展，中國互聯(lián)網(wǎng)已成產(chǎn)業(yè)，并且日漸成熟。互聯(lián)網(wǎng)已經(jīng)不只是單純線上改變?nèi)藗兊男畔@取方式
