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1、AcknowledgementsIowemyprofoundgratitudetomysupervisor,Ms.YanRongli,forhervaluablesuggestion,patience,andwarm-heartedattitudeinthispaper.Withhereffortinreading,correctingandpolishingthispaper,Ihavefulfilledthispaperwithpassionandcreation.Also,Iwouldli
2、ketothankmybelovedfacultiesinXianYangNormalUniversityfortheirencouragementandmotivation.Itreallyinspiredmealotinfinishingthispaperandhelpedmesomuchinunderstandingtheculture.Lastbutnotleast,aspecialappreciationgoestooneofmybelovedfriends,whoiswithwisd
3、omandknowledge,showingmesomuchoftheculturalthingsbetweentheChineseandthewesterncountries.Itisdefinitelyaconstantsourceofmystrength.AbstractInthemidstoftheinternationalexchange,advertisements,amainsocialmedia,playsamajorroleandhavebeenapplicatedinpeop
4、le’sdailylifemoreandmorewidely.Advertisingisnotonlyaneconomicactivitybutalsoaculturalexchange.Asaculturalproduct,itshowsthedifferencesbetweenChineseandtheWestverydirectlyinEnglish-Chinesetranslation.Startingfromthedefinitionandthefunctionsofadvertise
5、ments,thisarticlemainlyfocusesonthedifferencesbetweenChineseandtheWestfromtheaspectsoffiveculturalfactors:differenttrope,differentthinkingmode,differenthistoricalbackground,differentviewsofvalueandaestheticsense.Inordertopropagatetheadvertisementsviv
6、idlytothepeople,thispaperwillintroducetheinfluenceofculturalshockonadvertisingtranslationsindetailsandprovidesomepracticaltranslationskills.KeyWords:culturaldifferences;advertisements;advertisingtranslation摘要在國(guó)際交流的過(guò)程中,廣告作為一種公眾媒體傳播手段，在人們的日常生活中得到越來(lái)越廣泛的
7、應(yīng)用。廣告不只是一種商業(yè)經(jīng)濟(jì)活動(dòng)，更是一種文化交流。廣告作為文化產(chǎn)物，非常直觀地展現(xiàn)了中西方文化的不同。本文從廣告的定義及功能入手，主要討論了中西方文化差異的五個(gè)方面：語(yǔ)言修辭，歷史背景，思維模式，價(jià)值觀念和審美情趣。同時(shí)，為了將廣告生動(dòng)地傳播給中西方各國(guó)的民眾，文章進(jìn)一步就中西方文化差異對(duì)廣告翻譯的影響進(jìn)行了詳細(xì)分析，并提出了一些有效的翻譯技巧。關(guān)鍵詞：文化差異；廣告語(yǔ)；廣告翻譯ContentsTOCo"1-3"hzuHYPERLINKl"_Toc451764745"1.Introd
8、uction1HYPERLINKl"_Toc451764746"2.AnoverviewofAdvertisement1HYPERLINKl"_Toc451764747"2.1DefinitionofAdvertisement1HYPERLINKl"_Toc451764748"2.2TheFunctionsofAdvertisement2HYPERLINKl"_Toc451764749"2.2.1EconomicFunction2HYPERLINKl"_Toc451764750"2.2
