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1、AbstractInourcountry,theenterprisenewspaperisanimportantmemberofthenewspaperfamily.Therearemanysimilaritiesbetweenitandthepopularnewspaper,butithasitsownparticularity.Atpresent,theinformationtechnologyrevolutionpromotestherapiddevelopmentofdigitalcommunication,andthenewmedia,newmedium
2、andnewcommunicationmethodscontinuetoemerge.Thisphenomenonhasbroughtthehugeimpacttothetraditionalnewspaperindustry,includingtheenterprisenewspaper-Inthisnewmediatimes,thenewspaperpersonsmustfacethequestionthathowtodeveloptheenteiprisenewspaper.Thisarticlediscussesthechallengesandopport
3、unitiestothetraditionalnewspapersbythenewmediaarising,andgeneralizesandanalysestheproblemsabouttheenterprisenewspaperdevelopmentinthenewmediatimes,takingtheZhongyuanRailwayNewspaperasexample.Basedontheaboveproblems,thispaperproposesthesolutions.Thispaperarguesthatinthenewmediatimes,th
4、edevelopmentsurroundingsofthetraditionalnewspaperhavealtered.Butthenewmediacannotdisplacethetraditionalnewspape匸Thenewmediabringsnotonlythehugepressuretothedevelopmentofthetraditionalnewspaper,butalsothenewopportunities.Therearemanydifferencesbetweenthenewspaperandthepopularnewspaper.
5、Intheenterprises,especiallyinthelargeandmedium-sizedstate-ownedenterprises,theenterprisenewspaperisthemouthpieceofthepartycommitteeandtheworkers,andthemeanstoenteipriseadministration.Theenterprisenewspaperhasmanyimportantfunctions,suchastheinformationcommunication,productionguidancean
6、ddevelopingtheenterpriseculture.Ithasitsownsuperioritiesanddevelopmentspace.ButtheenterprisenewspaperisstilloneofthenewspapersinChina;theriseofthenewmediahasbroughtallkindsofproblems.Theenterprisenewspaperalsofacesmanyissues,suchasthepotentialthreatofthelossofreaders,lagofthecommunica
7、tionmode,badeffectivenessforagivenperiodoftimeandtheproblemhowtostrengthenfunctionsandtoguardposition.TheZhongyuanRailwayNewspaper,asatypicalenterprisenewspaper,encountersthedevelopmentdifficulties.Basedongeneralizingandanalyzingtheaboveproblems,thisarticlearguesthedevelopmentpathsoft
8、heent
