資源描述：
《新媒體時(shí)代下的營(yíng)銷(xiāo)策略研究——以石材行業(yè)為例》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。
1、新媒體時(shí)代下?tīng)I(yíng)銷(xiāo)策略研究——以石材行業(yè)為例［摘要］在新媒體時(shí)代下，傳統(tǒng)的營(yíng)銷(xiāo)策略逐漸暴露擊其弊端：傳統(tǒng)的營(yíng)銷(xiāo)模式基木思想是市場(chǎng)指導(dǎo)，而不是以實(shí)現(xiàn)用戶價(jià)值為目標(biāo)導(dǎo)向，而且傳統(tǒng)營(yíng)銷(xiāo)模式滿足市場(chǎng)個(gè)性化需求的成本過(guò)高、時(shí)間長(zhǎng)、速度慢。新媒體時(shí)代的到來(lái)，引發(fā)了各行各業(yè)的營(yíng)銷(xiāo)方式和銷(xiāo)售理念的不斷更新和變革。本文旨在運(yùn)用文獻(xiàn)調(diào)查法、個(gè)案研究法、經(jīng)驗(yàn)總結(jié)發(fā)等一系列研究方法，對(duì)新媒體時(shí)代下石材行業(yè)的網(wǎng)絡(luò)營(yíng)銷(xiāo)策略的前景、實(shí)施應(yīng)用、重大意義進(jìn)行思考和研究，重點(diǎn)分析這種網(wǎng)絡(luò)營(yíng)銷(xiāo)模式的優(yōu)勢(shì)和實(shí)施方案。通過(guò)整合現(xiàn)有的相關(guān)信息，最終得出結(jié)論：傳統(tǒng)的營(yíng)銷(xiāo)
2、模式已經(jīng)不能適應(yīng)當(dāng)前市場(chǎng)的激烈競(jìng)爭(zhēng)，它必須結(jié)合嶄新的媒體特點(diǎn)進(jìn)行重新整合才能繼續(xù)獲得相應(yīng)的效益。完善的網(wǎng)絡(luò)營(yíng)銷(xiāo)模式，是石材企業(yè)重新獲得新型消費(fèi)市場(chǎng)份額和重塑企業(yè)形象的重要手段。［關(guān)鍵字］新媒體時(shí)代石材行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)分析Underthenewmediatimethemarketingstrategyresearch■-takethestonematerialprofessionasanexample[Abstract]Underthenewmediatime,thetraditionalmarketingstrategyexp
3、osesitsmalpracticegradually:Thetraditionalmarketingpatternbasicthoughtisthemarketinstruction,butisnottakerealizestheuservalueasthegoalguidance,moreoverthetraditionalmarketingpatternmeetsthemarketpersonalizationneedthecostexcessivelytobehigh,thetimeislong,andthespe
4、edisslow?Thenewmediatimearrival,hasinitiatedallthevarioustrades1andoccupations'marketingwayandthesalesideaunceasingrenewalandthetransformation.Thisarticleisforthepurposeofusingtheliteraturesurveyprocedure,thecasemethodology,theexperiencesummarizingsendsandsoonaser
5、iesofresearchtechnique,tothenewmediatimeunderthestonematerialprofessionnetworkmarketingstrategyprospect,theimplementationapplication,thegreatsignificaneecarriesontheponderandtheresearch,analyzesthiskindofnetworkmarketingpatternwithemphasisthesuperiorityandtheimple
6、mentationplan.Throughtheconformityexistingrelatedinformation,finallydrawstheconclusion:Thetraditionalmarketingpatternalreadycouldnotadaptthecurrentmarketsteepcompetition,ithadtounifythebrand-newmediacharacteristictocarryontheconformitytobeabletocontinueagaintoobta
7、inthecorrespondingbenefit.Theconsummationnetworkmarketingmodel;isthestonematerialenterpriseobtainsthenewexpensemarketshareandtransformtheenterpriseimagetheimportsntmethod?[Keywords]thenewmediaerastoneindustrythenetworkmarketinganalysis引言4一、網(wǎng)絡(luò)營(yíng)銷(xiāo)的定義和內(nèi)涵5二、石材行業(yè)營(yíng)銷(xiāo)模式的現(xiàn)狀
8、與問(wèn)題分析6三、解決石材行業(yè)營(yíng)銷(xiāo)模式問(wèn)題的對(duì)策分析7結(jié)論和建議9致謝語(yǔ)10［參考文獻(xiàn)］11石材行作為一個(gè)高度全球化的行業(yè)，從興起到發(fā)展，在中國(guó)雖然不過(guò)30年，卻造就了如南安、云浮、萊州等一批石材產(chǎn)業(yè)高度集中的區(qū)域經(jīng)濟(jì)神話。但受到國(guó)內(nèi)外經(jīng)濟(jì)環(huán)境因素的影響，以及屮國(guó)石材業(yè)自身粗放式的高速增長(zhǎng)模式限制，當(dāng)前整
