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1、手機(jī)被成為獨(dú)立為報(bào)紙、電視、廣播、網(wǎng)絡(luò)之外的第五媒體。手機(jī)媒介因其優(yōu)于其他媒介的特殊功能使之具有不可替代的特性。智能手機(jī)的隨身便攜性、社交交互性、信息融合性、廣泛的用戶群和對碎片化吋間的有效利用這些特點(diǎn)使得手機(jī)具有不可替代的強(qiáng)大傳播效力，手機(jī)媒介健康傳播的主要形式有手機(jī)報(bào)、手機(jī)短信和健康類手機(jī)APP應(yīng)用等。在新媒體給健康傳播帶來極大機(jī)遇的同時(shí)，我們也應(yīng)注意到信息爆炸所帶來的隱患。在充分利用其優(yōu)勢時(shí)，更應(yīng)從以下兒個(gè)方面著手，優(yōu)化新媒體環(huán)境下的健康傳播質(zhì)量：提高網(wǎng)絡(luò)編輯的專業(yè)素養(yǎng)、敦促有關(guān)法規(guī)制度出臺、充分?jǐn)U大新媒
2、體的優(yōu)勢以及優(yōu)化受眾健康傳播行為的自我水準(zhǔn)。關(guān)鍵詞：健康傳播，新媒體，手機(jī)媒介AbstractHealthCommunicationisanimportantbranchofthescienceofCommunication.Healthandcommunicationarebothimportantandeternalthemesofhumanlife.Nearly40yearspassedsinceHealthCommunicationfirstbeingputforwardwhileinChina,Hea
3、lthCommunicationstudyhasgonethroughfroman"absent”statethengraduallytransformedintoanattractiveresearchfieldwithgrowingnumberofscholarsandthepublicpaycloseattentionto.Massmediaoffersagreatvarietyofeffectivechannelstodisseminatehealthissues,tosomeextentcontrib
4、utedtoraisingthelevelofpublichealthandpeople'shealthconsciousness.MediatechnologyenhancementandtheaccumulationofhealthcommunicationexperiencetogethernotonlymakearevolutiontothetraditionalframeofHealthCommunication,butalsofundamentallychangedthewaywelive.With
5、thedevelopmentofinformationtechnology,thenetwork,mobilephoneandothertoolswhichrepresenttherapiddevelopmentofnewmediaprovidethepublicnewaccesstoinformation,therapiddevelopmentofnewmediahasplayedacertainroleinpromotingHealthCommunicationstudy.EarlyinApril2009t
6、heCPCCentralCommitteeStateCouncilhadpointedoutonDeepeningtheViewsofMedicalandHealthSystem:Acceleratinghealthpromotionandeducation,healthcareins"Mi(msandagencies,schools,socialenterprisesshouldvigorouslycarryouthealtheducation,fullytakeuseofvariousnewmedias,s
7、trengtheninghealthmedicalandhealthknowledgedissemination,promotinghealthyandcivilizedlifestyle,promotingpublicrationalnutrition,improvingpeoplefshealthawarenessandself-careabilityundernewmediaenvironment.Weshouldpaymoreattentiontohealthcommunicationworkandut
8、ilizingkindsofmeanstoimprovepeople'shealthawareness,spreadingdiseasepreventionandcontrolknowledge,advocatingacivilizedwayoflifeusingthepowerofnewmedia.Thebackgroundsectiondescribesthebasictheory
