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1、999感冒靈顆粒廣告策劃案目錄第一部分:市場分析一、市場背景二、二、SWOT營銷環(huán)境分析.三、消費(fèi)者分析四、（一）消費(fèi)者調(diào)查特點(diǎn).（二）消費(fèi)者喜愛的促銷方式（三）現(xiàn)有消費(fèi)者的消費(fèi)行為分析（四）現(xiàn)有消費(fèi)者的態(tài)度分析（五）潛在消費(fèi)者分（六）消費(fèi)者分析總結(jié).四、產(chǎn)品分析（一）產(chǎn)品特征分析（二）品牌生命周期分析（三）產(chǎn)品分析的總結(jié)五、企業(yè)和競爭對手的競爭狀況分析.（一）企業(yè)的競爭對手（二）競爭對手的情況（三）企業(yè)與競爭對手的比較六、企業(yè)與競爭對手的廣告分析第二部分廣告策略一、廣告目標(biāo)二、二、品牌規(guī)劃策略三、目標(biāo)市場策略四、產(chǎn)品定
2、位策略五、廣告訴求策略六、行銷組合策略第三部分：廣告計劃一、廣告目標(biāo)二、廣告階段三、廣告表現(xiàn)（一）廣告的主題（二）廣告媒介·1·勿忘國恥當(dāng)思國運(yùn).撫今追昔,百感化作一念：當(dāng)苦日子離去的時間越久遠(yuǎn),當(dāng)富日子光臨的越急匆,我們心系國家、民族的命運(yùn)thesamedirectionofrotation90°or180°for;aftereachdiscrotorwhenmeasuringpositionalignmentofthetwohalfcouplingconstant,shouldalsobeintermsofaccur
3、acyandconsistency.Surfacedeviationmeasurement,mustinevery180degreescorrespondingtothetworadiiareequaltoeachotherinordertoeliminateerrorscausedbymovementoftherotor.Onlyasupportbearingoftherotor,WAcouplings,suchastheuseoftemporaryleavetheCenter,shouldpayattentionto
4、keeptherotorinthemeasuringprocessinthecenterofthebearingoilretainingthenestdoesnotchange.Steamoilblock,thereshouldbesufficientclearancebetweentherotorand,inrotorsmakesurerotorisnotontheblockorsealoil.Atthetimeofmeasurement,connectionsarenotallowedbetweentworotors
5、,eachinafreeState.Notallowedincaseofassembledsleeve,Centerworkonthetoothedcoupling.Couplingtoolshouldhaveadequatestiffness,installationmustbesecureandreliable.CouplingCenterusingadialindicator,thetableshouldbeputinprisonandavoidtouching,toensurecorrectmeasurement
6、.Couplingdiscafteraweektoreturntotheoriginalposition,circumferenceofdialgaugereadingshouldbeabletogobacktotheoriginalvalue.Whenmeasuringtheclearanceofend,intothefeelerofthegapshouldnotexceedfouratatime,whenthegapistoolarge,youcanusethegasketwiththefeelergaugemeas
7、urementofgaugeblocksorfinishing.bearingsurface,markupshouldbeinaccordancewiththemountingsupportpads,andretestthethickness.Oncetheliftingcylindermeasurementofsurfaceandinternalcylindersurfaceheightdifference,comparedwiththeoriginalvaluesconfirmthelocation.Internal
8、verticalandhorizontalcylinderunderstatekeyinsertioninstallationcomplexmeasuringcylinderinaxialposition.Bottom第一部分：市場分析一、市場背景近年來，我國OTC（非處方藥）的推廣、使用正呈現(xiàn)出強(qiáng)勁發(fā)展勢頭。統(tǒng)計表
