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1、畢業(yè)論文（設計）LexicalFeaturesandtheRealizationofTextualFunctioninAdvertisingEnglish1.Introduction12.SystemicfunctionalgrammarandTextualfunction32.1Systemicfunctionalgrammar32.2Textualfunction43.LexicalFeatures53.1Monosyllabicwords53.2Coinages，misspellingsandabbreviations73.2.1Coinages73.2.2Missp
2、ellings103.2.3Abbreviation113.3Adjectiveanditscomparativeandsuperlativedegree123.4Compoundwords143.5Foreignwords173.5.1French173.5.2Spanish194.Discourseanalysis204.1Contextofculture204.3Communicationrole225.Conclusion.23References241.IntroductionTheword‘advertising’,takingitsoriginfromtheL
3、atinword‘Advertere’whichmeans‘tocatchpeople’sattention’,istheacttotellthepublicaboutaproductoraserviceinordertoencouragepeopletobuyortouseit(夏政,2003).TheNewEncyclopediaBritannicahaddefineditas“thetechniquesandpracticesusedtobringproducts,services,opinions,orcausestopublicnoticeforthepurpos
4、eofpersuadingthepublictorespondinacertainwaytowardwhatisadvertised”(vol.1,1993:113).Advertisingissuchacomplexphenomenonandprocessthatitisverydifficultto26畢業(yè)論文（設計）defineit.Itwasnotuntiltheendof17thcenturythatwiththedevelopmentofcommercetheword“advertising”becamepopularandobtainedthemeaningo
5、f“tospreadcommercialinformation”.AblertLasker，thefatherofmodernadvertising,saidthatadvertisingwas“salesmanshipinprint”.AmericanMarketingAssociation(AMA)definesadvertisingasthenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyiden
6、tifiedsponsorsthroughthevariousmedia.(夏政,2003).AsakindofEnglishforSpecialPurpose,advertisingEnglishisatermoftenusedtodescribeatextrelatedtosalespromotion.Howevercomplexitis,advertisingEnglishbelongstothecategoryoflanguagesandmakesnoexceptiontothosefeaturesthatlanguagesown,bearingitsuniquec
7、haracteristicsphonologically,rhetorically,syntactically,andlexicallyinespecial.AdvertisingEnglishconstitutesalivelyrepositoryofvocabulary,rangingfromtheformationtotheselectionofwords.InadvertisingEnglish,awordthatisofregularmeaningmayevokeanewamazingmeaningwhe
