德思勤湖北武漢華潤(rùn)置地鳳凰城營(yíng)銷策略報(bào)告

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1、房地產(chǎn)智庫(kù).comwww.home8848.com華潤(rùn)置地(武漢）有限公司TO：CHINAARESOURCESSLANDDLIMITED華潤(rùn)置地·鳳凰城營(yíng)銷策略報(bào)告武漢德思勤房地產(chǎn)顧問有限公司TASKINPROPERTYCONSULTANT(WUHAN)CO.,LTD.珠峰高度8848第1頁(yè)@九舍會(huì)+QQ4008408848下載?房地產(chǎn)智庫(kù).comwww.home8848.com華潤(rùn)置地·鳳凰城營(yíng)銷策略報(bào)告目錄一、市場(chǎng)基礎(chǔ)背景分析......................................................

2、......................................１1．關(guān)于區(qū)域地產(chǎn)大勢(shì)的結(jié)論......................................................................................12．武昌內(nèi)環(huán)（核心區(qū)）競(jìng)爭(zhēng)分析..................................................................................23．目標(biāo)消費(fèi)者分析結(jié)論.......................

3、...................................................................5二、營(yíng)銷策略.....................................................................................................61．產(chǎn)品分析結(jié)論及定位....................................................................................

4、......62．項(xiàng)目SWOT分析...............................................................................................73．營(yíng)銷總思路及策略分解........................................................................................8i三、分線索營(yíng)銷執(zhí)行...............................................

5、...............................................111．銷售背景說明及執(zhí)行線索總綱.................................................................................112．品牌推廣線.................................................................................................133．區(qū)域炒作線...........

6、......................................................................................144．產(chǎn)品呈現(xiàn)線.................................................................................................175．客戶積累線......................................................................

7、...........................216．后續(xù)客戶工作重點(diǎn)...........................................................................................24武漢德思勤房地產(chǎn)顧問有限公司TASKINPROPERTYCONSULTANT(WUHAN)CO.,LTD.珠峰高度8848第2頁(yè)@九舍會(huì)+QQ4008408848下載?房地產(chǎn)智庫(kù).comwww.home8848.com華潤(rùn)置地·鳳凰城營(yíng)銷策略報(bào)告一、市場(chǎng)基礎(chǔ)背景分析1．關(guān)于區(qū)域

8、地產(chǎn)大勢(shì)的結(jié)論?謹(jǐn)慎樂觀根據(jù)媒體調(diào)查和觀點(diǎn)顯示：盡管在多數(shù)人認(rèn)為房?jī)r(jià)偏高情形下，超過半數(shù)的武漢市民仍認(rèn)為房?jī)r(jià)將小幅上揚(yáng)，認(rèn)為武漢樓市將健康發(fā)展。（詳見http://house.fdc.com.cn/lpdp