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1、房地產(chǎn)智庫.comwww.home8848.com華潤置地(武漢）有限公司TO：CHINAARESOURCESSLANDDLIMITED華潤置地·鳳凰城營銷策略報告武漢德思勤房地產(chǎn)顧問有限公司TASKINPROPERTYCONSULTANT(WUHAN)CO.,LTD.珠峰高度8848第1頁@九舍會+QQ4008408848下載?房地產(chǎn)智庫.comwww.home8848.com華潤置地·鳳凰城營銷策略報告目錄一、市場基礎背景分析......................................................
2、......................................１1．關于區(qū)域地產(chǎn)大勢的結論......................................................................................12．武昌內(nèi)環(huán)（核心區(qū)）競爭分析..................................................................................23．目標消費者分析結論.......................
3、...................................................................5二、營銷策略.....................................................................................................61．產(chǎn)品分析結論及定位....................................................................................
4、......62．項目SWOT分析...............................................................................................73．營銷總思路及策略分解........................................................................................8i三、分線索營銷執(zhí)行...............................................
5、...............................................111．銷售背景說明及執(zhí)行線索總綱.................................................................................112．品牌推廣線.................................................................................................133．區(qū)域炒作線...........
6、......................................................................................144．產(chǎn)品呈現(xiàn)線.................................................................................................175．客戶積累線......................................................................
7、...........................216．后續(xù)客戶工作重點...........................................................................................24武漢德思勤房地產(chǎn)顧問有限公司TASKINPROPERTYCONSULTANT(WUHAN)CO.,LTD.珠峰高度8848第2頁@九舍會+QQ4008408848下載?房地產(chǎn)智庫.comwww.home8848.com華潤置地·鳳凰城營銷策略報告一、市場基礎背景分析1．關于區(qū)域
8、地產(chǎn)大勢的結論?謹慎樂觀根據(jù)媒體調(diào)查和觀點顯示：盡管在多數(shù)人認為房價偏高情形下，超過半數(shù)的武漢市民仍認為房價將小幅上揚，認為武漢樓市將健康發(fā)展。（詳見http://house.fdc.com.cn/lpdp
