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1、畢業(yè)論文（設(shè)計(jì)）題目：59互聯(lián)的營銷策略研究系部名稱：商學(xué)系專業(yè)班級：營銷093學(xué)生姓名：xxx學(xué)號：6指導(dǎo)教師：劉忠廣教師職稱：副教授2013年5月24日中原工學(xué)院信息商務(wù)學(xué)院畢業(yè)論文（設(shè)計(jì)）摘要隨著互聯(lián)網(wǎng)經(jīng)濟(jì)的不斷發(fā)展,作為互聯(lián)網(wǎng)基礎(chǔ)設(shè)施的IDC(InternetDataCenter,互聯(lián)網(wǎng)數(shù)據(jù)中心)業(yè)務(wù)發(fā)展也越來越受到互聯(lián)網(wǎng)行業(yè)經(jīng)營者及電信運(yùn)營商的重視。從電信運(yùn)營商的角度來看,發(fā)展IDC業(yè)務(wù)是提高業(yè)務(wù)收入、挖掘發(fā)展?jié)摿Φ闹攸c(diǎn)，從社會經(jīng)濟(jì)的角度來看,發(fā)展IDC業(yè)務(wù)將為互聯(lián)網(wǎng)行業(yè)及各行各業(yè)的信息化提供優(yōu)質(zhì)高速的發(fā)展平臺,對提高全民信息化水平具有深遠(yuǎn)
2、的意義[1]。本文首先分析了IDC產(chǎn)業(yè)的運(yùn)營模式，然后對IDC市場發(fā)展的特點(diǎn)和現(xiàn)狀以及存在的問題，市場競爭格局和服務(wù)商競爭態(tài)勢進(jìn)行進(jìn)一步分析，對59互聯(lián)的IDC業(yè)務(wù)進(jìn)行了深入的分析，較全面地闡述了IDC業(yè)務(wù)發(fā)展的脈絡(luò)和存在的問題。并在以上論述的基礎(chǔ)上提出了處于寬帶產(chǎn)業(yè)核心地位的IDC運(yùn)營商的戰(zhàn)略定位和市場策略，對59互聯(lián)的IDC業(yè)務(wù)進(jìn)行了產(chǎn)品策略、價(jià)格策略、分銷策略、服務(wù)策略等方面的分析。最后對IDC產(chǎn)業(yè)的發(fā)展進(jìn)行了進(jìn)一步的思考，預(yù)測了我國IDC產(chǎn)業(yè)發(fā)展趨勢，對59互聯(lián)的IDC業(yè)務(wù)發(fā)展提出建議。關(guān)鍵詞：IDC,營銷策略,競爭態(tài)勢,業(yè)務(wù)環(huán)境III中原工
3、學(xué)院信息商務(wù)學(xué)院畢業(yè)論文（設(shè)計(jì)）59hulian'ssalesstrategyresearchAbstractWiththecontinuousdevelopmentoftheInterneteconomy,astheInternetinfrastructureofIDC(InternetDataCenter,Internetdatacenter)businessdevelopmentalsomoreandmoreattentionoftheInternetindustryoperatorsandtelecomoperators.Fromthepoi
4、ntofviewoftelecomoperators,IDCbusinessdevelopmentistoimprovethebusinessincome,miningthedevelopmentpotentialofthekey,fromtheperspectiveofsocialeconomy,thedevelopmentofIDCoperationswillbeinformationfortheInternetindustryandallwalksoflifetoprovidequalityhigh-speeddevelopmentplatfo
5、rm,toimprovetheinformationlevelhasfar-reachingsignificance.Atfirst,thispaperanalyzedtheoperationmodeoftheIDCindustry,thentheIDCmarketdevelopmentcharacteristicsandstatusquoandtheexistingproblemsofmarketcompetitionandservicecompetitionsituationforfurtheranalysis,about59interconne
6、ctedIDCbusinesshascarriedontheIn-depthanalysis,thispaperexpoundsthecomprehensiveIDCbusinessdevelopmentvenationandtheexistingproblems.AndproposedonthebasisofdiscussionaboveIDCoperatorofthebroadbandindustryattheheartofthestrategicpositioningandmarketingstrategy,59interconnectiono
7、fIDCoperationsfortheproductstrategy,pricestrategy,distributionstrategy,servicestrategy,etc.FinallyhascarriedonthefurtherthinkingonthedevelopmentofIDCindustry,forecaststheIDCindustrydevelopmenttrendinourcountry,putsforwardSuggestionsfor59interconnectedIDCbusinessdevelopment.Keyw
8、ords:IDC,salesstrategy,competitivesituation,thebusines
