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1、AbstractIntheinfonnation-socializedsociety,UniversityLibraryisundergreatdevelopmentpressurewhetheritfacesthetraditionalinformationserviceinstitutions,ormoreconvenientandwell-developednetworksearchengine.Itstraditionaloperatingmechanismandserviceconceptareinneedofrefbmi.Therefore,somelibraries
2、introducetheservicemarketing.ThisarticleisdividedintofourpartstostudytheservicemarketingstrategyofUniversityLibrary.ThefirstpartisanoverviewofthedevelopmentofservicemarketinginUniversityLibrary?StartingfromtheparticularroleofUniversityLibrary,ittellsthattheaimofservicemarketinginuniversitylib
3、raryistointroducelibrary^resourcesandservicetousers.Aftertheanalysisofnecessityandfeasibility,thepaperinvestigates39”985"universitiesaboutservicemarketingconditions,andanalyzestheexistingproblemsincludingrecognitionlevel>marketingpersonnel>applicationofnewmarketingmethodsandlibrarymarketingev
4、aluationsystem.ThesecondpartanalyzestheformulationandimplementofUniversityLibraryservicemarketingstrategy.Weneedtotaketwoaspectsintoconsideration.Intheaspectofself^construction.UniversityLibraryshouldusenewmarketingidea,makeaperfectmarketingplan,carryoutinternalmarketing,improvebasicequipment
5、levelandtransformservicepattern.Intheaspectofnewmarketingstrategyapplication,UniversityLibraryshouldpaymoreattentiontothetransformationoftarget-customermarketing、4Pmarketingandrelationmarketinginitsownway.Aboutthespecificimplementationofservicemarketingstrategy,itisimportanttosetagoal,surveyt
6、heusers.carryouttheplanandevaluateit.Thethirdpartintroducesspecificmarketingcases.AccordingtoBeijingNormalUniversitynadorablelanguagesendinggraduates11marketingcase,NationalTaiwanUniversityLibrar/sservicemarketingcase,andTsinghuaUniversitylibrary11lovelibraryvideosandgames11,thisparttriestopr
7、ovidereferenceforUniversityLibraryaboutmarketingideainnovation,promotionplanningandpromotionservice.Thefourthpartissummaryandoutlook.Startingfromtheconceptofuniversitylibraryandthemissionofmodemmarketing,itpointsoutthattheuniversitylibrarysho
