資源描述：
《網(wǎng)絡(luò)游戲品牌營銷戰(zhàn)略分析——以《魔獸世界》為例.doc》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、網(wǎng)絡(luò)游戲品牌營銷戰(zhàn)略分析__以《魔獸世界》為例摘要近年來我國的網(wǎng)絡(luò)游戲產(chǎn)業(yè)正在迅速的成長，市場的競爭也口益的閂熱化，有效的整合營銷戰(zhàn)略的規(guī)劃，可以為網(wǎng)絡(luò)游戲的產(chǎn)品開拓出一條邁向成功的道路，基于成木效益前提下，面對多元化的營銷手段，如何去選用有效的評估其效度，分析探討和消費(fèi)者決策的過程是否有著關(guān)聯(lián)性，無論學(xué)界和業(yè)界對網(wǎng)絡(luò)游戲的營銷戰(zhàn)略相關(guān)的研宄非常的有限，本問選擇以FI前比較流行的游戲魔獸世界作研宄，針對魔獸世界的品牌營銷戰(zhàn)略進(jìn)行分析關(guān)鍵字：市場競爭；營銷戰(zhàn)略；晶牌；AbstractInrecentyears，China'sonlinegameindustryisrapid
2、lygrowing,marketcompetitionisincreasinglyintense,effectiveintegratedmarketingstrategyplanning，youcancarveoutasuccessroadnetworkgameproducts，basedonthepremiseofcost-effective,surfaceawiderangeofmarketingtools，howtochooseeffectiveassessmentofitsvalidity，andanalysistoexploreandconsumerdecisi
3、on-makingprocessisacorrelation,regardlessoftheacademiaandtheindustry’smarketingstrategyonlinegamesisverylimited，thisaskedtoselectmorepopulargameworldofWarcraft,worldofWarcraftbrandmarketingstrategyanalysisKeyWords：Marketcompetition;marketingstrategy;brand;目錄弓I胃............................
4、......................................................................................................5第一章品牌營銷戰(zhàn)略理論.................................................................................................51.1什么是品牌.....................................................................
5、.......................................51.2品牌營銷戰(zhàn)略理論依據(jù)........................................................................................5第二章國內(nèi)網(wǎng)絡(luò)游戲市場現(xiàn)狀.........................................................................................62.1市場由幾大游戲公司壟斷..............................
6、......................................................62.2缺乏品牌意識.......................................................................................................62.3核心競爭力仍然不強(qiáng)............................................................................................72.4競爭無序.........
7、.......................................................................................................72.5營銷服務(wù)水平........................................................................................................7第三章魔獸世界背景現(xiàn)狀.....................................
