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《鄭州宇通客車公司營銷策略分析》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、武漢工程大學(xué)碩士學(xué)位論文營銷策略、在線營銷策略、感情營銷策略、訂單營銷策略、服務(wù)營銷策略七個方面對宇通客車的營銷策略進行分析；第五章是對宇通可測營銷策略上存在的問題進行分析；第六章是提出改進建議；第七章是對全文的總結(jié)。關(guān)鍵字：鄭州宇通客車；營銷策略；客車市場II萬方數(shù)據(jù)AbstractAbstractThispapercontainsofsevenchapters.Inthefirstchapter,thetopicisaboutthetheoretical,practicalsignifican
2、ce,researchcontent,researchmethods,technicalroutes,andinnovation.Thesecondchapteristhetheoreticaloverview.TheoreticalReviewisthebasisofthestudyofeacharticle.Sobeforewriting,theauthorreadsalotofliteratureinordertosummarizetheliterature.Therearethreepar
3、ts,includemarketingtheoryandstrategyreviewautomotivemarketingStrategy,busmarketingstrategy.Andthetheoreticalsystembecomesthebasisfortheanalysisbelow.Thethirdchapterisaboutdomesticandinternationalbusmarket.Inthischapter,therearethreeparts,includinganov
4、erviewofthedevelopmentstatusofthedomesticbusmarket,thedevelopmentstatusofforeignbusmarket,domesticandinternationalbusmarketcomparativestudy.Themaincontainsincludesthecourseofdevelopmentofthedomesticandinternationalbusmarket,developmentstatusandfuturea
5、nalysisofthedirectionofdevelopment,andcomparativeanalysis.What’smore,theauthorusesthelatestdataandgraphictoanalyzetheimportanceofbusindustry,evenintheprocessofeconomicdevelopment.TheforthchapterisaboutthestatusofZhengzhouYutongBusdevelopment.Inthischa
6、pter,themaincontainincludesprimarilyofYutongBusOverview,thePESTanalysisandSWOTanalysis.Inthefirstpart,theauthorintroducesinformationofZhengzhouYutongBus,analysisofthecourseofdevelopmentandthestatusoftheindustry.Inthesecondpart,theauthorusesthePESTmode
7、ltoexplainfromfourelements,includingpoliticalelements,economicelements,socialelementsandtechnicalelementsofthefourelements.Inthethirdpart,theauthorusestheSWOTmodeltoexplainfromfourelements,includingtheadvantagesoftheYutongBus,YutongBusdisadvantageofth
8、eYutongBus,opportunityandthreatofYutongBus.Intheforthpart,marketingstrategyofZhengzhouYutongBusistalked.Beforewritingthispaper,theauthorreadlotsofarticlesabouttheYutongmarketingstrategy.However,themarketingstrategyhavechangedalotcomparedwithbe
