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1、畢業(yè)論文（設(shè)計(jì)）外文翻譯題 目： 企業(yè)運(yùn)用名人代言的策略研究 一、外文原文標(biāo)題：CELEBRITYENDORSERS:SPOKESPERSONSELECTIONCRITERIAANDCASEEXAMPLESOFFREDD原文：Businesseshavelongsoughttodistractandattracttheattentionofpotentialcustomersthatliveinaworldofever-increasingcommercialbombardment.EverydayAmericansareexposedtothousands
2、ofvoicesandimagesinmagazines,newspapers,andonbillboards,websites,radioandtelevision.Adsofallvarietiespopupeverywhereonstreets,instoresandrestaurants,andonpublictransportation.Eachoftheseadsattemptstostealatleastafractionofanunsuspectingperson'stimetoinformhimorheroftheamazinganddifferenta
3、ttributesoftheproductathand.Becauseoftheconstantmediasaturationthatmostpeopleexperiencedaily,theyeventuallybecomenumbtostandardadvertising.Thechallengeoftheadvertiseristofindahookthatwillholdthesubject's,attentionandkeepthemfromchangingthechannelorturningthepage.Onewell-usedapproachatdiff
4、erentiatingadvertisementsistheuseofcelebrityendorsements.Celebritiesareseenasdynamicindividualswithlikeableandattractivequalities.Thewordsandsometimesjusttheimageofapopularpersonwillcausemanypeopletostopandpayattention.Foryears,professionalathletes,famousactors,andmusicianshavebeenthetrad
5、itionalfavoritestofeatureinadvertisements.Astheadmarketcontinuestogrowandcompetitionbecomesfiercer,marketershaveturnedtonewcategoriesofcelebrityspokespersons.Notableex-politicians,successfulmutualfundmanagers,andhigh-profileCEO'sarenowusedwithfrequencytosellavarietyofproducts.Celebrityend
6、orsersalsoneednotbehuman.AchampionracehorsesellspetfoodinGreatBritain.CartooncharacterslikeBugsBunnyandFredFlintstonesellnetworktelevisionandbreakfastcerealsinAmerica.PuppetssuchasBigBirdsellchildren'svitamins.Newcategoriesforcelebrityendorsersareopeningeverydayasthereachofthemediamovescl
7、osertohome.Someadvertisersevencreatetheirowncelebritytoselltheirproduct.SubwaySandwichesmadeacelebrityoutofoneoftheirloyalcustomers.Theirspokesman,JaredwhoseonlyclaimtofameisconsumingmassquantitiesofSubwaysandwiches,hasbeenfeaturedinmagazinesandonvarioustelevisionsh
