資源描述：
《明星代言人代言人選擇標(biāo)準(zhǔn)的實(shí)際案例_學(xué)位論文.doc》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、畢業(yè)論文（設(shè)計(jì)）外文翻譯題 目： 企業(yè)運(yùn)用名人代言的策略研究 一、外文原文標(biāo)題：CELEBRITYENDORSERS:SPOKESPERSONSELECTIONCRITERIAANDCASEEXAMPLESOFFREDD原文：Businesseshavelongsoughttodistractandattracttheattentionofpotentialcustomersthatliveinaworldofever-increasingcommercialbombardment.Everyday
2、Americansareexposedtothousandsofvoicesandimagesinmagazines,newspapers,andonbillboards,websites,radioandtelevision.Adsofallvarietiespopupeverywhereonstreets,instoresandrestaurants,andonpublictransportation.Eachoftheseadsattemptstostealatleastafractionofanunsus
3、pectingperson'stimetoinformhimorheroftheamazinganddifferentattributesoftheproductathand.Becauseoftheconstantmediasaturationthatmostpeopleexperiencedaily,theyeventuallybecomenumbtostandardadvertising.Thechallengeoftheadvertiseristofindahookthatwillholdthesubje
4、ct's,attentionandkeepthemfromchangingthechannelorturningthepage.Onewell-usedapproachatdifferentiatingadvertisementsistheuseofcelebrityendorsements.Celebritiesareseenasdynamicindividualswithlikeableandattractivequalities.Thewordsandsometimesjusttheimageofapopu
5、larpersonwillcausemanypeopletostopandpayattention.Foryears,professionalathletes,famousactors,andmusicianshavebeenthetraditionalfavoritestofeatureinadvertisements.Astheadmarketcontinuestogrowandcompetitionbecomesfiercer,marketershaveturnedtonewcategoriesofcele
6、brityspokespersons.Notableex-politicians,successfulmutualfundmanagers,andhigh-profileCEO'sarenowusedwithfrequencytosellavarietyofproducts.Celebrityendorsersalsoneednotbehuman.AchampionracehorsesellspetfoodinGreatBritain.CartooncharacterslikeBugsBunnyandFredFl
7、intstonesellnetworktelevisionandbreakfastcerealsinAmerica.PuppetssuchasBigBirdsellchildren'svitamins.Newcategoriesforcelebrityendorsersareopeningeverydayasthereachofthemediamovesclosertohome.Someadvertisersevencreatetheirowncelebritytoselltheirproduct.SubwayS
8、andwichesmadeacelebrityoutofoneoftheirloyalcustomers.Theirspokesman,JaredwhoseonlyclaimtofameisconsumingmassquantitiesofSubwaysandwiches,hasbeenfeaturedinmagazinesandonvarioustelevisionsh
