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1、畢業(yè)論文（設計）外文翻譯題 目： 企業(yè)運用名人代言的策略研究 一、外文原文標題：CELEBRITYENDORSERS:SPOKESPERSONSELECTIONCRITERIAANDCASEEXAMPLESOFFREDD原文：Businesseshavelongsoughttodistractandattracttheattentionofpotentialcustomersthatliveinaworldofever-increasingcommercialbombardment.Everyday
2、Americansareexposedtothousandsofvoicesandimagesinmagazines,newspapers,andonbillboards,websites,radioandtelevision.Adsofallvarietiespopupeverywhereonstreets,instoresandrestaurants,andonpublictransportation.Eachoftheseadsattemptstostealatleastafractionofanunsus
3、pectingperson'stimetoinformhimorheroftheamazinganddifferentattributesoftheproductathand.Becauseoftheconstantmediasaturationthatmostpeopleexperiencedaily,theyeventuallybecomenumbtostandardadvertising.Thechallengeoftheadvertiseristofindahookthatwillholdthesubje
4、ct's,attentionandkeepthemfromchangingthechannelorturningthepage.Onewell-usedapproachatdifferentiatingadvertisementsistheuseofcelebrityendorsements.Celebritiesareseenasdynamicindividualswithlikeableandattractivequalities.Thewordsandsometimesjusttheimageofapopu
5、larpersonwillcausemanypeopletostopandpayattention.Foryears,professionalathletes,famousactors,andmusicianshavebeenthetraditionalfavoritestofeatureinadvertisements.Astheadmarketcontinuestogrowandcompetitionbecomesfiercer,marketershaveturnedtonewcategoriesofcele
6、brityspokespersons.Notableex-politicians,successfulmutualfundmanagers,andhigh-profileCEO'sarenowusedwithfrequencytosellavarietyofproducts.Celebrityendorsersalsoneednotbehuman.AchampionracehorsesellspetfoodinGreatBritain.CartooncharacterslikeBugsBunnyandFredFl
7、intstonesellnetworktelevisionandbreakfastcerealsinAmerica.PuppetssuchasBigBirdsellchildren'svitamins.Newcategoriesforcelebrityendorsersareopeningeverydayasthereachofthemediamovesclosertohome.Someadvertisersevencreatetheirowncelebritytoselltheirproduct.SubwayS
8、andwichesmadeacelebrityoutofoneoftheirloyalcustomers.Theirspokesman,JaredwhoseonlyclaimtofameisconsumingmassquantitiesofSubwaysandwiches,hasbeenfeaturedinmagazinesandonvarioustelevisionsh
